When talking about innovation and learning, UpGrad, an online education startup, has surpassed all firms with its effective learning programs that offer skills related to product management, digital marketing, and data analytics. Founded in 2015, headquartered in Mumbai, its training and programs have resulted in many job opportunities in the fields of event management, e-commerce, professional services, and healthcare. Being South Asia’s largest EdTech company, it comprises the latest technology, top-notch facilities, and professional faculty to create an immersive online learning experience.
With a net worth of $1.2 billion as of 2021, UpGrad has become the 21st company to enter the coveted unicorn club. On marking such an achievement, Ronnie Screwvala, chairperson and co-founder of UpGrad said, “We are very focused on our path to being in the top 3-5 companies globally in edtech and serving the 1 billion workforces across the age group of 18 to 60 years.” The company uses an array of 111 technologies across 48 products and services like HTML5, Viewport Meta, Google analytics, and many others for a seamless experience for users and visitors.
Recently, UpGrad filed Rs 3 crore trademark infringement case in the Delhi High Court against Scaler for violating the intellectual property relating to its trademark. It accused Scaler of using the brand name ‘upGrad’ through Google Ads to appear on top of search results on Google search engine and gain benefits.
UpGrad vs Scaler
Scaler is an online tech-versity founded in April 2019, headquartered in Bengaluru. It offers job-driven computer science courses by top tech leaders and enhances the coding skills of software professionals. It focuses on providing guidance from working professionals belonging to top software companies like Google, Facebook, Microsoft, and others.
Abhimanyu Saxena, the co-founder of Scaler, vehemently and categorically denied the charges levied by UpGrad and said that “we have not used their brand name in our advertising or indulged in any activity that would result in copyright or trademark infringement.”
Recently the company acquired Delhi-based online learning platform Coding Elements in an all-cash deal worth $1million and is backed by marquee investors like Rocket Internet, Sequoia Capital, Tiger Global, and others.
The company believes in the vision of creating the most capable future software professionals. He also boasts of the ethical work standards which the company follows to churn out highly skilled candidates accurately for top tech companies.