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Better learning, better results – A campaign by Toppr to encourage students to shift from coaching to online class



In its latest campaign ‘Better Learning, Better Results’, Toppr, the e-learning platform has showcased the perks of learning online, encouraging students to make shift from traditional coaching to online classes. The campaign showcases the app’s teaching methodologies – live classes, adaptive practices and doubt-solving sessions. With this, it implies that it seeks to enable students learn through proper understanding, reasoning and questioning for enhanced learning outcomes.

The campaign was launched in the form of TV commercials of around 20 seconds in Hindi and other languages, created in collaboration with Lowe Lintas, an Indian marketing communications company. To make the content more relatable to students and their parents both, real life characters have been featured who pass the message of how Toppr can change students’ academic results for the better, not only through a thorough understanding of a subject but a better ability to answer questions correctly.

“When students start ‘soching’, better results become the outcome of a better learning process. We are excited to see what conversations our new TV campaign will drive for our students,” said Zishaan Hayath, CEO and Founder, Toppr.

With content available for K-12 students as well as for those, appearing for entrance exams, Toppr is known for its comprehensive learning features that consist of video lectures, adaptive practice questions, and many more, at a reasonable price. Amid the pandemic, the e-learning platform has recorded an immense surge in its subscription base.

With Byju’s leading the global ed-tech market, Toppr is not far behind. Through back to back advertising and series of fundraising, the ed-tech brand has been pacing up its growth. Earlier in July, it garnered around Rs 350 crore in a series D round of funding led by Gulf-based investment firm Foundation Holdings.

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