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TCS’ new brand statement ‘Building on Belief’ represents every good thing about it and how!



As Tata Consultancy Services (TCS) embarks on its next decade of transformation-led growth, it has unveiled a new brand statement, ‘Building on Belief’ that showcases its mission and relationship with customers.

Staying on par with its vision, TCS has redefined its brand statement in a way that it encapsulates the idea of partnership and collaboration with customers that TCS has been fostering. In addition to this, it also reflects TCS’ own belief that along with its customers, it can put its collective knowledge to innovative use for benefitting individuals, communities and the entire world at large.

‘Building on Belief’ is also said to be representing a promise that is centred on the brand’s core strengths. “Our new brand articulation and purpose statement pave the way to engage with our customers as their growth and transformation partners and bring together our contextual knowledge and expertise to help them master their journey. We are excited to take this new articulation of our brand to our clients, associates and all other stakeholders,” said Rajashree R, chief marketing officer, TCS.

Speaking on the new brand statement, Rajesh Gopinathan, managing director and chief executive officer, TCS, said that they are partnering with their customers to realise their belief of bettering the world, as well as their purpose. “It is who we are as an organisation and reflects our bold ambition as we embark on our next decade of growth,” he added.

Founded in 1968, Tata Consultancy Services will be completing 53 years of its existence on April 1. The company is headquartered in Mumbai and has been operating through over 285 offices in 46 countries.

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