Connect with us

News

Self-care brand Mamaearth to provide great opportunities; Plans on hiring 200 people

Published

on

The natural ingredients based brand Mamaearth has made a special place in the market as people continue to choose it for its unique ingredient mix base.

Mamaearth is planning on doubling the revenue rate run of 500 cr after noticing that tier I and II are loving their self-care products.

Run by Honasa Consumer Pvt Ltd (HCPL), it is looking forward to bringing 200 people on board across various roles after noticing a significant growth momentum.

After analyzing the strong demand all over tier I and II and the metro cities, the brand has decided to go bigger and plans on doubling the annualized revenue run rate of Rs 500 cr soon.

“So, right now, we are about 300 people and by the end of this year, we’ll be at about 500 people. Of these, 100 people will be a part of the offline retail team and the others will be spread over other functions — growth team, D2C team, customer service, marketing team, and others,” Honasa Consumer Co-founder and CEO Varun Alagh told PTI.

He added that Mamaearth is 500 cr run rate strong which adds its names on the list of one of the fastest-growing personal care brands to reach its current milepost in less than 4 years of existence.

The ambitious Co-founder then spoke about how the company plans to touch the Rs 1,000 crore landmark. “The growth last year was 400 percent-plus…Rs 1,000 crores is our next milestone,” he said.

HCPL — which also owns The Derma Co brand — is backed by investors including, Stellaris Venture Partners, Fireside Ventures, Sequoia Capital India and Sharp Ventures.
Mr Alagh explained that the company has developed certain “playbooks” centric to its experience in marketing and distribution subsequent to Mamaearth’s launch. The brand will consider working with a “house of brands” strategy over the next few years.

As Mamaearth’s range of products focuses more on natural ingredients, the company has recently launched The Derma Co-brand that will focus on science-based products.

When asked about the company’s international plans, Mr Alagh said that the focus in the medium term is on scaling the Indian business with multiple brands servicing millennials while the company’s products are available in Bangladesh, the UAE, and Nepal.

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x