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How P&G plans to become more inclusive?

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P&G plans to become more inclusive

P&G plans to become more inclusive by increasing the ease of access to its brand advertising, including social media material and websites, for persons with vision and hearing impairments by 2024. This will be the case for any new brand advertising in India. P&G’s brands will become more accessible to all segments of society as a result of this project.

P&G also said that it will educate advertising and marketing students on how to portray and represent women accurately in advertising. To develop the future generation of marketers and advertisers, P&G will collaborate with premier marketing and communication universities. P&G also reaffirmed its commitment to continue using its brands’ voice to conduct discussions that debunk falsehoods, overcome prejudices, and shatter stereotypes.

“We will continue to leverage the voice of our company and brands to raise awareness on issues that matter and partner with expert organizations and individuals to address them,” said Madhusudan Gopalan, CEO, P&G Indian Subcontinent.

The FMCG giant has also revealed that from 2021 to 2025, it will spend a total of Rs. 500 crore engaging with women-owned and women-led businesses in India. In addition, the firm organized its third annual #WeSeeEqual summit, which aimed to improve equality and inclusion in India. The ‘P&G Shiksha Betiyan Scholarship Program’ will also be launched to give financial assistance and mentorship to young ladies.

“At P&G, we want to step up and use our voice to be a force for growth and force for good. We have made strong progress in the role our brands are playing to drive social and cultural change. Not only that, but we are also committed to enabling equal opportunities for women in the advertising creativity and production industry. It is important that we make equality and inclusion a sustainable part of creativity,” Sharat Verma, Chief Marketing Officer, P&G India stated.

According to a business release, the FMCG giant will also introduce a programme to induct and support people who have taken a break from employment and want to return to STEM (science, technology, engineering, and mathematics) professions in IT, research and development, and product supply. P&G introduced its ‘Share the Care’ parental leave programme in 2021, which provides new parents with greater leave benefits and flexibility. It recently expanded benefits to LGBTQ+ workers’ partners.

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