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Nykaa: A beauty and wellness e-commerce gaint | Brand Scorecard



About Nykaa

Founded by Falguni Nayar, Nykaa is Mumbai-based multi beauty e-commerce and physical retailer- selling cosmetic and wellness products. The company initially was established as an online retailer and soon entered into a physical retail store business.

The company has warehouses in New Delhi, Mumbai, and Chennai with e-commerce delivery in almost every major city across the country. The company also owns over 35 stores and is expanding at a rapid speed.

The company sells over 30,000 products with over 800 brands. The company targets young people between the age of 22-35. In 2016, the company started offering its products in the bath and body care category.

Brand Scorecard 

Since its inception in 2012, the company has gained enormous popularity, especially amongst the millennials, resulting in Nykaa becoming a huge success. Within eight years, the company has achieved strength year after year by focusing on bringing the desired result.

Founder Falguni Nayar is the face of the brand which is credited for building the brand whatever it is today. Before establishing Nykaa, she worked as a managing director of the Kotak Mahindra Capital Company.

Amidst all the success, the company was accused by some of copying the products and campaigning strategy of other companies. The company is valued at around $750 million and is growing at a significant speed. Today, there are several million who buy products from and of Nykaa. If you are planning to purchase products of Nykaa, we will recommend you to buy it directly from the company’s website.

As per the reviews, you can trust the brand for its products.

Company Profile: Nykaa

Founded – 2012

Founder – Falguni Nayar

Headquarters – Mumbai, Maharashtra

Chairman – Falguni Nayar

Industry – e-commerce and retail

Revenue –

Presence – 35 cities  

No. of employees – Over 500

Nykka Products Lists

  • Complete Makeup collection.
  • Face. Complete Face Collection. Blush. Makeup Remover.
  • Eyes. Complete Eyes Collection. Contact Lenses.
  • Lips. Complete Lips Collection.
  • Body Art. Complete Body Art Collection.
  • Nails. Complete Nail Collection.
  • Makeup Kits.
  • Tools & Brushes. Complete Tools & Brushes Collection.


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