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Festive season is here and Modi Builders has launched a campaign that hits right in the feels



Festive season is here and in addition to going on a shopping spree and gorging ourselves in sweets and savouries and not to mention the colourful lights, house hunting is also something that makes us feel exhilarated. With Diwali just over a week away, real estate companies are on a full swing in launching exciting campaigns to increase their footfall. Speaking of these campaigns, many developers have been putting their best foot forward with unique concepts, going right in the heart of potential customers.

Brandzwatch has reviewed several campaigns by realtors across commercial and residential sectors and Modi Builders is one of the few realtors that definitely caught our eye.  The company is one of the top builders in Hyderabad, mainly known for affordable housing projects, catering to middle-income families.

The campaign – #ApneGharWaliDiwali and #ShubhAarambh, launched by Modi Builders on November 2, 2020, focuses on the idea of security and happiness behind owing a home. In one of its videos titled “Khushiyon ka Shubh Aarambh with #ApneGharWaliDiwali at Modi Builders’ World-Class Project Edifice”, the company highlights the importance of investing in real estate to sail through tough times like the COVID-19 pandemic. In another video, it emphasises on how a home can give us long lasting happiness instead of extravagant wedding ceremonies, which most people tend to focus on in today’s times.

The concept of the campaign is highly relevant, especially for the people belonging to 25-35 age group, who are at that stage in their life where they are constantly thinking about marriage and the expenses to be born or starting a business of their own. These things are undoubtedly important in life and definitely worth pondering upon, however, investing in your own home is crucial and holds a lot more value. Especially amid the pandemic, with the economy coming to a standstill and uncertainties looming in every aspect of our life, real estate is something that assures security considering its lucrative financial returns. Moreover, Agar apni chatt ho, to bura waqt asaani se kat jata hai.

Looking at the idea behind Modi Builders’ campaign and more importantly, the quality of projects it has launched, we believe that this is one such realtor you can definitely consider if you are planning to buy a house this festive season, especially in and around Hyderabad.


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