Analysis

McDonald’s of Health, Reviewing Columbia Asia Hospital brand

Published

4 years ago

January 20, 2020

Founded in 1996, Columbia Asia is a multinational chain of hospitals and is present across India, Indonesia, Malaysia, and Vietnam. Headquartered in Kuala Lumpur, Malaysia, the group is owned by International Columbia USA LLC (ICU) and is one of the fastest-growing hospital chains in Asia.

The group has around 29 medical facilities across Asia with 12 in Malaysia, 11 in India, 3-3 in Vietnam, and Indonesia. The company is planning to expand its facilities in India and Malaysia with an investment of over $600 million.

From Patiala in North to Mysore in South, Pune in West to Kolkata in East, Columbia Asia medical facilities are spread across India. The group entered the Indian market through 100 percent foreign direct investment (FDI).

Brand Scorecard

While many healthcare providers would seek to increase their number of beds, it is interesting to note that Columbia Asia Group has been focusing on setting up mid-sized hospitals with only 100 to 200 beds installed in a unit. With this, it aims to make private healthcare affordable and accessible for the middle-income group. Moreover, They are mostly located in the suburbs rather than at the epicenter of the city where there is already an array of good hospitals offering tertiary and quaternary level care.

When compared to other hospital chains, This hospital is known for better health facilities, smoother patient flow at a cheaper cost. The hospital chain credits shorter length stay, decreasing invasive treatments and transparency that helps in cost cut. With a rating of four stars on Google, the Gurgaon branch has been highly lauded for its excellent service, good facilities, and friendly staff. Similarly, Columbia Hospital, Bangalore has gotten lots of positive reviews on practo.com from verified patients. Some have gone to the lengths of recommending the doctors they liked.

“Highly recommend to anyone seeking any kind of medical treatment in his expertise. I had very bad ingrown toenails and went to him for the first time in December 2019 and he offered a solution and within an hour my toenails were removed and seen too. The entire process was a very good experience. Thank you Dr. Praveen for all your help,” said Dereck Swain, a verified patient.

Based on the overall reviews, we believe this is a hospital you can definitely opt for, for affordable and good quality healthcare treatment. Last year, in January 2019, Columbia Hospitals went digital by rolling out an integrated patient engagement online platform. With this, booking appointments and making payments for consultations and services have become all the more convenient and easier.

Columbia Asia is a brand that you can surely trust when it comes to you as well as the health of your loved ones.