Connect with us

Latest

Go Zero Ice Cream Raises $1 Million in Pre-Series A Funding to Revolutionize Guilt-Free Desserts
Redefining Indulgence: Go Zero's Journey Towards Guilt-Free Delights

Published

on

In a bid to transform the world of ice cream and guilt-free indulgence, Mumbai-based ice cream brand Go Zero has successfully secured $1 million in its pre-Series A funding round. The round was led by DSG Consumer Partners, Saama and V3 Ventures, with participation from angel investors Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional – Head Greater China, Reckitt Benckiser; Nikhil Vora, Founder & CEO, Sixth Sense Ventures; Krishi Fagwani, CEO, Thrive. The funding received will empower Go Zero’s mission to provide healthier dessert alternatives to consumers.

The Go Zero Ice Cream Vision: Taking the Road Less Sweetened

Founded by Kiran Shah, a seasoned food and beverage expert, Go Zero is on a mission to revolutionize how people enjoy ice cream – without any guilt. The brand’s product portfolio comprises zero-sugar, high-protein and low-calorie ice creams, all crafted to provide delectable taste experiences while prioritizing health. With a firm belief that no one should compromise between indulgence and well-being, Go Zero’s approach reflects the evolving consumer mindset.

All ice creams are devoid of added sugars and are sweetened with plant-based alternatives, ensuring both safety and low-calorie content. Kiran Shah, the founder of Go Zero, believes that consumers have become increasingly conscious of their dietary choices post-pandemic, seeking healthier snacking alternatives. He emphasizes, “Go Zero’s products aim to provide an ice cream and dessert eating experience that’s both healthy and guilt-free.”

Distinctive Approach to Stand Apart

While the market for low-calorie and zero-sugar ice cream options has grown, Go Zero sets itself apart by focusing on taste, sweetness, and flavour. The brand recognizes that simply removing sugar isn’t enough; delivering a satisfying taste experience is equally crucial. With this funding, the company aims to enhance its market reach, production capabilities, distribution network and introduce more innovative flavours and product lines to meet diverse consumer preferences.

While competing with healthier options from Amul and Kwality Walls, Go Zero is positioning itself better in the market because of the niche it has created with innovative flavours and diverse choices. The price range starts from INR600 for Kwality Walls diet ice-creams and Go Zero counters it with a more reasonable pricing starting from INR120. This philosophy has increased Go Zero’s popularity among individuals seeking healthier, inexpensive dessert choices.

Future Prospects and Market Potential

Reports indicate that the Indian ice cream market is looking forward to significant growth, projected to double by 2026 and quadruple by 2039, reaching a value of INR 410,398 million (USD 5.1 billion) with a CAGR of 15%. The shifting consumer preferences towards new-age brands with high-quality ingredients present a promising landscape for Go Zero’s growth. Additionally, the increasing market for better-for-you ice creams, estimated to be worth USD 500 million in 2030, provides ample opportunities for Go Zero to establish itself as a leading brand in this category.

According to the company, it will look at expanding its presence in all major cities and on all e-commerce and quick commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto.

With its recent funding achievement, Go Zero is well-poised to redefine the ice cream industry by offering guilt-free indulgence to health-conscious consumers. Kiran Shah’s vision to combine taste, health, and innovation positions Go Zero as a pioneer in the realm of dessert choices.

 

Read More : Smartstaff Secures $6.2 Million in Series A Funding to Revolutionize Blue-Collar Staffing

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Zomato Faces Backlash Over New Pure Veg Fleet: Embraces 'Red Reality'
Analysis3 weeks ago

Zomato Faces Backlash Over New Pure Veg Fleet: Embraces ‘Red Reality’

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
Analysis3 weeks ago

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
With this deal, Google will be able to tap into Apple’s 1.4 billion active user base worldwide and expand the reach of its AI, Gemini, to a new stratum of users.

The 'Paramount' Sale of Viacom18's 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia's Media Mogul
Analysis1 month ago

The ‘Paramount’ Sale of Viacom18’s 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia’s Media Mogul
Paramount Global has been aiming to improve its balance sheet after ending last financial year with a long-standing debt of $15 billion.

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem
Latest1 month ago

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem

91Club offers a unique blend of entertainment and monetary rewards, making it a preferred choice for 2 million players.
Latest1 month ago

91Club: The Gaming Platform To Earn Real Money
Play and Win: 91Club, Where Gaming Means Real Money

Daman Game is a platform offering many games designed to entertain players of all ages It offers you a chance to win money by playing games.
Latest1 month ago

Daman Game: Where Fun Meets Real Rewards
Game On with Daman: Where Entertainment Pays Off!

TATA's Tech Revolution: Venturing into Chipmaking
Analysis1 month ago

TATA’s Tech Revolution: Venturing into Chipmaking
TATA Prepares to Venture into Chipmaking Business: Becoming the Herald of Change and Development in the Indian Tech Ecosystem

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
Latest2 months ago

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
The Indian tech scene is about to witness a dramatic makeover as BharaGPT prepares the public launch of the ‘Made In India’ AI, Hanooman.

OpenAI Launches SORA, its Text-to-Video Generator Model
Latest2 months ago

OpenAI Launches SORA, its Text-to-Video Generator Model

Gully Labs Story
Latest3 months ago

How a Homegrown Indian Sneaker Brand, Gully Labs is Embracing Indianism
Gully Labs: Redefining the sneaker culture in India

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x