In a bid to transform the world of ice cream and guilt-free indulgence, Mumbai-based ice cream brand Go Zero has successfully secured $1 million in its pre-Series A funding round. The round was led by DSG Consumer Partners, Saama and V3 Ventures, with participation from angel investors Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional – Head Greater China, Reckitt Benckiser; Nikhil Vora, Founder & CEO, Sixth Sense Ventures; Krishi Fagwani, CEO, Thrive. The funding received will empower Go Zero’s mission to provide healthier dessert alternatives to consumers.
The Go Zero Ice Cream Vision: Taking the Road Less Sweetened
Founded by Kiran Shah, a seasoned food and beverage expert, Go Zero is on a mission to revolutionize how people enjoy ice cream – without any guilt. The brand’s product portfolio comprises zero-sugar, high-protein and low-calorie ice creams, all crafted to provide delectable taste experiences while prioritizing health. With a firm belief that no one should compromise between indulgence and well-being, Go Zero’s approach reflects the evolving consumer mindset.
All ice creams are devoid of added sugars and are sweetened with plant-based alternatives, ensuring both safety and low-calorie content. Kiran Shah, the founder of Go Zero, believes that consumers have become increasingly conscious of their dietary choices post-pandemic, seeking healthier snacking alternatives. He emphasizes, “Go Zero’s products aim to provide an ice cream and dessert eating experience that’s both healthy and guilt-free.”
Distinctive Approach to Stand Apart
While the market for low-calorie and zero-sugar ice cream options has grown, Go Zero sets itself apart by focusing on taste, sweetness, and flavour. The brand recognizes that simply removing sugar isn’t enough; delivering a satisfying taste experience is equally crucial. With this funding, the company aims to enhance its market reach, production capabilities, distribution network and introduce more innovative flavours and product lines to meet diverse consumer preferences.
While competing with healthier options from Amul and Kwality Walls, Go Zero is positioning itself better in the market because of the niche it has created with innovative flavours and diverse choices. The price range starts from INR600 for Kwality Walls diet ice-creams and Go Zero counters it with a more reasonable pricing starting from INR120. This philosophy has increased Go Zero’s popularity among individuals seeking healthier, inexpensive dessert choices.
Future Prospects and Market Potential
Reports indicate that the Indian ice cream market is looking forward to significant growth, projected to double by 2026 and quadruple by 2039, reaching a value of INR 410,398 million (USD 5.1 billion) with a CAGR of 15%. The shifting consumer preferences towards new-age brands with high-quality ingredients present a promising landscape for Go Zero’s growth. Additionally, the increasing market for better-for-you ice creams, estimated to be worth USD 500 million in 2030, provides ample opportunities for Go Zero to establish itself as a leading brand in this category.
According to the company, it will look at expanding its presence in all major cities and on all e-commerce and quick commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto.
With its recent funding achievement, Go Zero is well-poised to redefine the ice cream industry by offering guilt-free indulgence to health-conscious consumers. Kiran Shah’s vision to combine taste, health, and innovation positions Go Zero as a pioneer in the realm of dessert choices.
boAt and BookMyShow Navigate Troubled Waters Amidst Rapper Shubh Controversy
Will Torrent Pharmaceuticals Acquire Cipla? Is the Indian Pharma Giant in Financial Trouble?
Tata Nexon Facelift Unveiled: A Game-Changer in the Compact SUV Segment
Royal Enfield: The Regal Journey of Luxury Motorcycles
Physics Wallah Edtech: A Revolutionary Success Story
From YouTube to Billion-Dollar Valuation: Explore how Physics Wallah transformed India's EdTech landscape with affordable education.
Ola Electric Temasek Fundraise: Ola Electric Mobility Pvt Ltd Receives $140 Million Boost from Temasek to Accelerate Growth
Snitch, a fashion label for Men’s wear, records ARR of a whopping 100 crores in Q4 of FY’22
D2C fashion brand Snitch attracts an annual return of Rs. 100 crores within 2 years of its inception, aims to become India’s biggest fashion brand for men.
MediBuddy Secures $18 Million in Funding for Expansion and Acquisitions
Viacom18 Secures TV and Digital Rights for Indian Cricket Team’s Home Matches: A Game-Changer for Cricket Broadcasting
Pepsi Celebrates its Historic 125th Anniversary with 125-Day-Long Campaign
Pepsi Celebrates Its Historic 125th Anniversary with 125-Day-Long Campaign
Latest6 months ago
Ola S1 Electric Scooter: Everything You Need to Know About the Recall
Analysis5 months ago
Aryan Khan’s clothing collection D’Yavol X: The Devilishly Luxurious collection sold out in a day even with whopping prices!
News7 months ago
ReviewAdda By Rahul Jain: Helping Students Navigate Confusing Admission Processes at Private Universities
Analysis6 months ago
UpGrad vs Eruditus: Contrasting revenues in FY22
Analysis5 months ago
Yulu Revolutionizes Urban Transportation in India with Strategic Partners
Stories5 months ago
BlissClub Founder Minu Margeret: Bringing Inclusivity in Activewear
News5 months ago
Reliance, Circle E Retail in Joint Venture to Aid Hamleys and Rowan Toy manufacturing
Stories4 months ago
Nestle’s Rural Marketing strategy: Expansion in the rural landscape amid boom in business