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Brands pay tribute to mentors and celebrate Teachers’ Day with unique campaigns



Since March 2020, educational institutions have been shut down and the education system is affected adversely amid the Covid-19 pandemic. Students are learning through online tutorials and attending e-classes at all levels. However, the pandemic situation has compelled the teachers and students to adopt it as a new normal to get education online. Earlier, the education system struggled to form a connection over the digital media platforms as physical classes and campuses were operational.

Teachers, in particular, were compelled to teach in new and interesting ways to make learning more fun and engaging these days. On the special occasion of Teachers’ Day, a few brands have launched creative campaigns to pay respect to the teachers for their unassailable spirit during these difficult and challenging times.

IDBI Federal Life

This brand featured incredible stories of teachers who went beyond their limits to make education accessible to their students amidst the lockdown and adopted innovative teaching methods to overcome difficult situations.

Mankind Pharma

The leading pharmaceutical company has paid a tribute to the unsung heroes of society. The brand wished Happy Teachers’ Day to all the doctors, police, and sanitation workers who showcased an excellent example of selflessness, sacrifice, and humanity during these tough times.

Hyundai Motor India

Hyundai Motor India Ltd launched a social initiative project titled ‘Shikshak’ in the education system for the children of Covid-19 warriors. Aligned to ‘Right to Education, the company will offer 1000 electronic educational devices across several cities like Mumbai, Delhi, Chennai, Ahmedabad, and Kolkata to the children of Corona warriors including healthcare workers – nursing staff, paramedics, housekeeping staff, sanitization staff, ambulance drivers, hospital staff and home guards to continue their online classes without any hindrances.

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