“This global COVID-19 pandemic has shown the world the important role that nurses play in keeping people healthy across the lifespan,” – Annette Kennedy, International Council of Nurses (ICN) President. 12th of May is celebrated as International Nurses Day, which happens to be the birth anniversary of Florence Nightingale. This day of the year recognizes the work of our unsung heroes and their prolific devotion towards their job.
With the mightiest need to shine a spotlight on nurses across the globe, this year urged various brands to share a heartfelt message in gratitude & appreciation for these selfless fighters.
Our hearts were full when a nurse in Ottawa Hospital, Canada, strummed her guitar and sang joyfully ‘you are not alone’ to cheer up the covid patients admitted to ICU.
In Gujarat last month, nurses went on a dancing spree wearing their PPE kits to Bollywood hits like ‘Sochna Kya , Jo Bhi Hoga Dekha Jaega…’ to lift their patient’s spirits.
It is commendable to see how a job is so well done even in the crushing situation of this pandemic when nurses, isolated from their families, stepped up as the primary caretakers for a number of Covid patients.
Brands across the globe paid tribute to these selfless warriors battling Covid-19 on the frontlines.
Through a digital film, L’Oréal Paris conveyed its earnest admiration for the nursing staff. The video featured their brand ambassadors Aditi Rao Hydari, Shakti Mohan, Sobhita Dhulipala & Mithali Raj advocating a strong message in praise of the resilience, tenacity & selfless contribution by nurses.
A LinkedIn post by Bulk MRO, a global b2b platform, honored the heroic deeds of men & women, stretching their limits at the front lines against the pandemic, on International Nurses Day. The post also mentioned how it becomes everybody’s responsibility to keep their families & communities safe.
IPL franchise Punjab Kings paid tributes on International Nurses Day through their Twitter handle. “To the silent heroes who work tirelessly and serve fearlessly. We are indebted to you.”
Various other brands took this opportunity to thank the noble-spirited army of nurses on the 12th of May, for their commendable service and contribution.
Read more brand and market stories on various industries from automobiles to fashion at Brandz Watch