Connect with us

Stories

The gateway to your dream job – Brand Story of Waahjobs

Published

on

Online job portals in India have definitely gained traction amid the pandemic but the blue-collar jobs segment is still highly overlooked. Moreover, with the surge in people looking for jobs remotely, the number of people maliciously exploiting it has increased as well, thus widening the need-gap. Amidst all these, Waahjobs is one such portal that has been making its mark in the job market in the recent times.

From Aasaanjobs to Waahjobs – The Brand Story

It all started with one common goal of five IIT Bombay alumni. Back in 2013, the blue/grey collar jobs segment in India was highly unregulated. Leveraging the untapped opportunity of the market, five IITians – Dinesh Goel, Ishank Gupta, Kunal Jadhav, Gaurav Toshniwal and Aditya Gupta founded Aasaanjobs. Their objective was to enable job seekers and employers to find each other on a common platform.

While Dinesh worked at Deutsche Bank, two of his fellow co-founders Ishank Gupta and Kunal Jadhav worked at the Boston Consulting Group and FlexTrade respectively. On the other hand, Gaurav Toshniwal and Aditya Gupta had already founded other companies prior to Aasaanjobs.

First milestone and acquisition

Investment of around $1.5 million garnered from Inventus and IDG Ventures was one of the first milestones that the company achieved. The following year, it raised about $5 million in a Series A round led by Aspada Capital Advisors LLP.

In January 2019, OLX acquired the online hiring marketplace for an undisclosed amount. The state-of-the-art technology that Aasaanjobs used, its wide reach and the ever-growing job market led OLX to acquire the company and unify its position in India’s job sector. The acquisition has been instrumental in the expansion of Aasaanjobs across several cities.

Rebranding of Aasaanjobs

In February 2021, Aasaanjobs was rechristened to Waahjobs. The rebranding was done in OLX Group’s bid to better align the job portal with the company’s value proposition – of providing credible jobs from verified employers. The new brand name also depicts the ‘waah’ experience that it wants to create for job seekers. The same has been reflected in the new logo as well – a crisp and bold typeface with vibrant orange and purple.

“The new brand identity is not only current and modern but reflects our core ethos of helping job seekers succeed and reach new levels of success”, said Tarun Sinha, CEO, Waahjobs & OLX People.

Predominantly catering to blue and grey-collar job seekers, Waahjobs has addressed a number of recurring challenges in the job market since its inception. A portal that was launched by a team of five, today, it boasts of more than 10 lakh downloads on Google Play Store. With time, market trends are changing and companies are increasingly resorting to virtual means while hunting for skills and talent. Thus, Waahjobs is looking to tap into this changing market trend and evolve accordingly as well in the coming time.

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest3 days ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest5 days ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest5 days ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest1 week ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest1 week ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest3 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis3 weeks ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis3 weeks ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis3 weeks ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

ODI World Cup 2023
Latest4 weeks ago

ODI World Cup 2023: Investigation Initiated into Alleged Cricket World Cup Ticket Black Marketing
Investigation Initiated into Alleged Cricket World Cup Ticket Black Marketing

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x