Minu Margeret is the founder and CEO of BlissClub, a popular activewear brand based in India. With her passion for fashion and fitness, Margeret has taken the company from a simple observation to a thriving business that has captured the attention of women across the country. Her unique approach to activewear, which focuses on providing functional and comfortable apparel for women leading an active lifestyle, has been the driving force behind the brand’s success.
Margeret’s leadership and vision have been instrumental in creating a company culture that values innovation, quality, and customer satisfaction. Under her guidance, BlissClub has become a household name in the Indian market, and its revenue forecasts are a testament to her entrepreneurial spirit and business acumen.
BlissClub Funding: Company Raised $15 Million in Series ‘A’ Funding
BlissClub has recently announced raising approximately Rs 114 crore or $15 million through a special resolution. The company aims to issue 10 equity shares and 4,253 Series A compulsory convertible preference shares (CCPS) at an issue price of Rs 266,862.5 per share. This strategic move has been made to foster the company’s growth and expansion in the industry.
The Series A round has been spearheaded by Eight Roads Ventures, a globally renowned investment firm, with a massive investment of Rs 75.74 crore ($9.73 million). Elevation Capital and Sarin Family have also shown their trust in BlissClub’s vision by investing Rs 34.21 crore ($4.4 million) and Rs 80 lakh ($0.1 million), respectively. With these investments, BlissClub’s valuation has reached around Rs 540 crore or $70 million (post-money).
BlissClub’s impressive fundraising journey has not been a sudden success. The company has raised nearly $17.25 million to date, including a seed round of $2.25 million. The company’s exponential growth and popularity in the market have attracted investors from various sectors and regions.
Building a Brand: BlissClub’s Unique Approach to Activewear Catering to Women’s Needs
Margeret shared her thoughts on the brand’s origins and its unique approach to activewear. She noted that the initial idea stemmed from a simple observation that evolved into the development of the company’s philosophy. According to her, most activewear brands focus on designing apparel solely for gym workouts that usually last about 45 minutes. However, BlissClub took a different approach by catering to women who lead an active lifestyle outside of the gym.
Margeret pointed out that in the Indian market, many women engage in various activities throughout the day, such as taking their children to school, gardening, and more. She recognized that these activities require clothing that is both functional and comfortable. Thus, BlissClub’s mission is to provide activewear that blends the performance aspect of gym clothes with the comfort and style required for everyday use.
The brand’s approach to activewear is unique because it operates with a limited number of stock-keeping units (SKU) – only 10 at present. Margeret emphasized that BlissClub aims to cater to 99% of women who lead an active lifestyle, not just those who work out at the gym. She believes that women need active wear that is versatile and can be worn for various activities throughout the day. By offering functional and comfortable apparel, BlissClub hopes to empower women to feel confident and stylish, no matter what their daily routine entails.
BlissClub Revenue: Impressive Annual Revenue Run-Rate of Rs 100 Crore
BlissClub has been making waves in the Indian market with its unique approach to women’s apparel. According to the founder and CEO, Minu Margeret, the majority of the company’s sales – over 90% – is generated through its own platform. The remaining sales come from popular e-commerce platforms such as Amazon India and Myntra, indicating a growing demand for the brand’s products.
Margeret further revealed that BlissClub is well on its way to achieving an impressive milestone of Rs 100 crore in annual revenue run-rate. For those unfamiliar with the term, annual revenue run rate is a forecasting method used to predict a company’s financial performance over the next year based on its past earnings.
This significant achievement is a testament to BlissClub’s ability to capture the attention and loyalty of its target audience. With a focus on providing functional and comfortable activewear for women leading an active lifestyle, the brand has created a niche in the Indian market. Its limited SKU approach has also enabled it to produce high-quality apparel that resonates with its customers, without overwhelming them with too many options.
The Company’s Future
BlissClub’s impressive sales figures and revenue forecasts are a testament to the brand’s unique approach to activewear and its ability to capture the attention of its target audience. By focusing on providing functional and comfortable apparel for women leading an active lifestyle, leveraging digital platforms, and emphasizing customer satisfaction, BlissClub is well on its way to becoming a major player in the Indian activewear market.
BlissClub’s approach to activewear is centered around catering to the needs of women who lead an active lifestyle outside of the gym. The brand’s limited SKU strategy allows them to produce high-quality apparel that meets the functional and comfort requirements of its target audience. With their unique philosophy, BlissClub hopes to empower women to feel confident and stylish, no matter what activities they engage in throughout the day.
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