Connect with us

News

#BlackLivesMatter hits a wave of revolution in fairness cream industry – Fair and Lovely to be rebranded

Published

on

An increasing number of protests across the USA following the death of George Floyd has brought a drastic shift in the cosmetic industry as well. With people getting more vocal against gender discrimination and stereotyping based on someone’s skin colour, India’s largest consumer goods company Hindustan Unilever (HUL) recently decided to rebrand Fair and Lovely – the word ‘fair’ would be removed from the trademark. “We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty,” said Sanjiv Mehta, chairman and managing director, HUL.

The brand has been introduced to the market in 1975 and it has been well received as well considering the deep-seated culture in our society of considering fairness as the determinant of someone’s beauty. However, controversy around skin-lightening products has raged in the recent times for selling the very idea that fairer skin is better than darker skin. The ongoing global #BlackLivesMatter movement seems to have finally prompted a major shift in the fairness cream industry. Brand experts have also been extremely vocal about the need for change and in fact, the Indian Health Ministry had proposed stiff penalties for the companies making false claims about fairness.

Earlier in 2019, Fair and Lovely removed the shade guides from the packaging of its products and its brand communication progressed from fairness to glow which is a more “holistic and inclusive measure of healthy skin”. Besides Fair and Lovely, Johnson & Johnson had also announced earlier that it would withdraw from the fairness cream category in India and the Middle East. Food and Beverage major PepsiCo said that it would rebrand its 130 year old syrup – Aunt Jemima in the US, considering the racial history associated with the name.

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x