The fashion industry has been abuzz with the announcement of a new luxury streetwear brand, D’Yavol X, by none other than Aryan Khan, the son of Bollywood superstar Shah Rukh Khan. With the launch of his new brand, Aryan is making his foray into the world of fashion after venturing into the alcohol industry last year.
The brand clothing collection sold out in under 2 hours
D’Yavol X’s; Aryan Khan’s clothing collection has generated a lot of buzz since its recent launch, with many of its products selling out in under two hours on its website. What’s more, some of these t-shirts were priced in lakhs of Indian rupees, making them an exclusive and luxury fashion item for those who appreciate high-end fashion. The brand’s popularity can be attributed to its unique designs and high-quality materials, which are carefully crafted to ensure a perfect fit and exceptional comfort. With such a tremendous response to their initial launch, it is evident that D’Yavol X has established a loyal customer base who are eager to own their products and stay ahead of the fashion curve.
The brand’s name, D’Yavol X, is an interesting combination of French and Russian, meaning ‘of the devil.’ The name itself creates intrigue and curiosity among fashion enthusiasts, as they eagerly await the launch of the first collection.
Aryan Khan, who is also the co-owner of the brand, took to social media to announce the launch of his brand’s first look. The teaser video features his father, Shah Rukh Khan, who can be seen striking off the word ‘timeless’ on a blackboard before picking up a paintbrush and fading into a black screen, introducing the brand.
D’Yavol X is going to be limited edition capsule collection
As per Aryan’s statements, the brand will be releasing limited edition capsule collections that will be made available to consumers via drops on their web store. This strategy of releasing limited pieces and creating hype around the brand is a tactic that has worked well for many high-end streetwear brands globally.
It’s not just Aryan’s excitement, but also his upcoming film debut as a writer and director under his parents’ production house, Red Chillies Entertainment. Aryan, who is 25 years old, has been making headlines ever since he stepped into the limelight, often being compared to his famous father. However, he has been making a name for himself in his own right, with his business ventures and creative pursuits.
In addition to his brand and film ventures, Aryan has also been seen representing his father’s Indian Premier League team, Kolkata Knight Riders, at various events. He has been accompanied by his sister, Suhana Khan, who is also set to make her Bollywood debut this year.
Aryan Khan to expand into other business verticals
The launch of D’Yavol is just the beginning for Aryan Khan, as he plans to expand into other verticals in the future. The anticipation and excitement surrounding the brand’s launch are only set to grow, with fashion enthusiasts eagerly waiting to get their hands on the limited-edition collections.
Aryan’s brand is a testament to the fact that the younger generation is paving their own way, exploring their passions, and creating their own mark in the world. It is a reflection of the changing times and the growing influence of the youth in shaping the future.
Overall, Aryan Khan’s D’Yavol X has captured the attention of the fashion world, and it will be exciting to see how the brand evolves and develops over time. With Aryan’s creative vision and business acumen, the sky’s the limit for this luxury streetwear brand.
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