Educational institution Aakash Institute has recently brought Yuvraj Singh on board as its brand ambassador. The cricketer will promote the brand’s latest ‘Success is Waiting’ – an Omni-channel campaign that will be portrayed in the form of a short film. The campaign that is conceptualised in partnership with Cheil India, is intended for those students who are re-appearing for medical and engineering entrance examinations. Aakash Institute initiated this campaign in its bid to inspire students to never give up and instead come bounce back with more determination and focus.
Considering Yuvraj Singh’s inspiring comeback story in the sports fraternity, the company said that he was the ideal fit for the campaign who can pass the message effectively to the youngsters. Moreover, since cricket is one of the most popular and widely followed sports in India especially with the ongoing IPL, there couldn’t be anyone more apt for the campaign than Yuvraj given his battle with cancer and his successful cricket career. “We are pleased to make Yuvraj Singh a part of the Aakash Family. Striding on Yuvraj’s popularity amongst the youngsters and his path breaking success story and inspiring comeback, we are sure that he will inculcate the route to celebrate failure while bouncing back with all the more determination, strength and focus,” said Aakash Chaudhry, director and CEO, Aakash Educational Services Limited.
Similarly, Yuvraj Singh also said that the theme of the campaign mirrors the journey of his life. “Through the film, I want to tell the students that when the world calls you a failure, you call yourself a success,” he said.