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Yashas Alur’s Everpret, Women’s handbag brand – Easy way to shuffle between life and work



It is said that ‘bags are like friends, you can never have too many.’ Yashas Alur, an internet entrepreneur, took to this idea and launched a women’s handbag brand, Everpret. This emerging brand focuses on the concept of women holding a single bag for every requirement. The idea struck when Alur saw a female employee dressed in work formals, carrying a backpack, handbag, and a small lunch bag, which didn’t even suit her attire. The idea was smartly unraveled with Everpret, launching a series of women’s bags that could carry everything in one article.

Yashas Alur was also the co-founder of an online men’s formal custom clothing startup, Buttons ‘n’ Threads, which made it easy for him to collaborate with fabric partners and his full-time job at Dentsu Webchutney gave him an insight into the digital marketing world. Yashas raised a funding of Rs 8 lakh for the new venture from his boss at Dentsu Webchutney and said that “A majority of this went into inventory purchase and the remaining was used for marketing.” Quitting his job in November 2017, he formally launched Everpret in January 2018, starting with smartly designed bags of two sizes, 13” and 15”, which could store bottles, notebooks, cards, laptops, keys, and smartphones, while also having elastic loops for pens or makeup, two slip pockets for tech requirements and a pocket for sunglasses. He also quoted that, “Each tote was made using premium faux leather, durable nylon lining and brushed gold hardware.”

The brand focuses on products that are long-lasting, pocket-friendly, stylish to carry, and give high utility. Initially, Alur saw his own kind of struggles in positioning Everpret as an affordable premium brand. High price, inconsistent performance, off-time deliveries, and quality and quantity standards were some of the major loopholes restricting its success. To combat them, Alur started with market researches, joined hands with a Chinese vegan leather manufacturer, and conducted a survey relating to the pricing of the product. His tactics and hard work paid off well with a 3.5 crore turnover in 2019, with its sales majorly in Delhi, Bengaluru, Mumbai, and Chennai outsourced by Delhivery, FedEx, and other logistic partners.

Everpret is aimed at creating forever ready lifestyle for a modern workday and further setting up pop-up kiosks in IT parks for elevating the brand visibility. It also plans to expand by venturing into sling bags, shoes, and backpacks.

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