The women’s day is round the corner. With this year’s theme being “empowering women empowerment, for a Sustainable Tomorrow,” brands have started creating campaigns aligned with it to highlight the contribution of women and girls across the globe who are working towards building a more sustainable future for everyone. Here are some top brands that are drawing attention with their unique social message.
Kalyan Jewelers has launched a digital campaign called ‘I am more than enough’ featuring regional brand ambassadors of the brand Ritabhari Chakraborty, Pooja Sawant, Wamiqa Gabbi and Kinja Rajpriya. The campaign highlights how women have been put into boxes by society, and how important it is for these women to get out of those boxes. The campaign conveys that today’s modern Indian woman is smart enough to recognize that being called as ‘too much’ is only society’s way to hold her back.
One of India’s leading beauty and personal care brand, with its philosophy of being clean, real and good has launched #PlumGoodnessStories, an initiative to celebrate the stories of goodness with several unique manifestations. It aims to celebrate the little things in life, even if it does not turn into success. The brand is celebrating the efforts of women who strive to make the world a better place through their work.
Evergreen club, an online community for older adults has launched a proactive Women’s Day campaign #LadyActYourAge to highlight age-related stereotypes faced by elderly women. A 90-second campaign films explores the conflicting message where women have been judged about how they should look, behave and live as they grow older. The campaign aims to beat gender and age-related stereotypes, giving elderly women the freedom to make their own choices.
With the new campaign, #RiseLikeHer, Flipkart aims to encourage women of India, to follow their passion and to live life on their terms. The film celebrates women entrepreneurs, leaders and appreciates their firmness as well as resilience.
Sahara India Pariwar
With the #empowerHER campaign, Sahara India Pariwar has yet again made a remarkable effort to send a social message that being a women itself is a superpower, and that women are capable of achieving everything. Through its series of social messages, it has portrayed that women have made us proud on all fronts; be it sports or finance, science or arts, they have excelled in every stream. Through #empowerHER campaign, Sahara India Pariwar aims to encourage all the Indian women to follow their passion relentlessly without any fear.
Hyundai Motor India
Automobile company, Hyundai Motor India Ltd. (HMIL) has launched a campaign called ‘The drive Within’. Centered aroud the story of four Indian women cricketers Taniya Bhatia, Smriti Mandhana, Jemimah Rodrigues and Shafali Verma, the campaign aims to inspire and motivate young women through these athletes’ journey of struggles.
Prega News’ Women’s day campaign, #SheCanCarryBoth celebrates boundless spirit of womanhood. The campaign highlights the society’s misconception that being a working woman means limitations to the various aspects of life. It portrays that women neglect the joys of womanhood, while focusing on their career. The campaign harbors a sense of inclusivity, motivating the women to celebrate their various phases of womanhood, without compromising on their ambitions and dreams.
Wow Skin Science
One of India’s leading personal care brand, Wow Skin Science has dedicated a special film as a tribute to all its women workforce who brought this company to life through their relentless efforts each day. The film titled #SheMakesUs transpires a day in the life of WOW Skin Science’s women staff and reiterates their role as the actual force behind the success of the company, thanking them through its powerful and emotional message.