Connect with us

News

Top sportswear brands leverage the rising demand of PPEs to churn new business opportunities

Published

on

In its bid to help people stay safe against coronavirus, Adidas has recently announced the launch of their new face masks across Europe, North America, and China earlier in May, the starting price of which is almost £13 for a pack of three. Adidas said that it will be donating £2 from every pack to ‘Save the Children’s Global Coronavirus Response Fund’.

With the successful launch of the face masks in the west, the Indian arm of the German sportswear brand has launched the two-layered face covers in India as well. The face masks, available at an introductory price of Rs 699 for three packs, come in two variants – Adidas performance and Adidas Originals Blue. Both of them are made of breathable recycled fabric free of virgin plastic, which is washable as well. “As lockdown restrictions continue to ease, people need increased protection while venturing out. The product is designed to help prevent the spread of viruses and germs through droplet transmission,” said Manish Sapra, senior marketing director, Adidas India. Even though these face covers are not medically graded, they serve as an ideal alternative, considering the shortage of medical-grade masks in the market with the increasing demand. The face covers will be available across 75 cities and can be purchased from Adidas’ official e-commerce platform.

In addition to Adidas, other sportswear and non-sportswear brands alike have started manufacturing coronavirus preventive items too. Brands like Allen Solly, FabIndia, and Peter England have launched stylish printed masks as wearing facemasks has become the new normal amid covid-19. Wildcraft, the Bengaluru-based sports-gear manufacturing company has also forayed into the production of personal protective equipment (PPE) including hazmat suits, respirators, and face shields.

 

 

Zomato Faces Backlash Over New Pure Veg Fleet: Embraces 'Red Reality'
Analysis2 days ago

Zomato Faces Backlash Over New Pure Veg Fleet: Embraces ‘Red Reality’

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
Analysis2 days ago

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
With this deal, Google will be able to tap into Apple’s 1.4 billion active user base worldwide and expand the reach of its AI, Gemini, to a new stratum of users.

The 'Paramount' Sale of Viacom18's 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia's Media Mogul
Analysis2 weeks ago

The ‘Paramount’ Sale of Viacom18’s 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia’s Media Mogul
Paramount Global has been aiming to improve its balance sheet after ending last financial year with a long-standing debt of $15 billion.

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem
Latest2 weeks ago

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem

91Club offers a unique blend of entertainment and monetary rewards, making it a preferred choice for 2 million players.
Latest3 weeks ago

91Club: The Gaming Platform To Earn Real Money
Play and Win: 91Club, Where Gaming Means Real Money

Daman Game is a platform offering many games designed to entertain players of all ages It offers you a chance to win money by playing games.
Latest3 weeks ago

Daman Game: Where Fun Meets Real Rewards
Game On with Daman: Where Entertainment Pays Off!

TATA's Tech Revolution: Venturing into Chipmaking
Analysis4 weeks ago

TATA’s Tech Revolution: Venturing into Chipmaking
TATA Prepares to Venture into Chipmaking Business: Becoming the Herald of Change and Development in the Indian Tech Ecosystem

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
Latest4 weeks ago

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
The Indian tech scene is about to witness a dramatic makeover as BharaGPT prepares the public launch of the ‘Made In India’ AI, Hanooman.

OpenAI Launches SORA, its Text-to-Video Generator Model
Latest1 month ago

OpenAI Launches SORA, its Text-to-Video Generator Model

Gully Labs Story
Latest2 months ago

How a Homegrown Indian Sneaker Brand, Gully Labs is Embracing Indianism
Gully Labs: Redefining the sneaker culture in India

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x