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Thrive’s Funding on its Way to Break Down the Duopoly of Zomato & Swiggy



With the rise in the popularity of food delivery services, India has seen a duopoly between Zomato and Swiggy for a long time. However, a new player has entered the market – Thrive. Thrive is a food delivery platform that aims to bring a unique and fresh approach to food ordering. Let’s explore what Thrive is all about, how it compares with Zomato and Swiggy, Thrive’s Funding, and what the future of food delivery could look like with Thrive.

An Introduction to Thrive: What You Need to Know

Thrive is a food delivery platform that is gaining popularity in India. It was launched in 2022 and has been backed by investors such as Coca-Cola India. By focusing on quality, convenience, and affordability, the platform is looking to challenge the existing duopoly of Zomato and Swiggy.

One of the standout features of Thrive is its packaging. The company uses eco-friendly packaging that is made from sugarcane waste and is 100% biodegradable. What sets Thrive apart from its competitors is that where other platforms like Swiggy and Zomato charge around 20-30% of the order value from restaurant and kitchen owners as commission, they charge only 5-10%. This is where they are getting a lot of praise from the restaurants and gaining popularity.

Comparison of Thrive, Zomato, and Swiggy

When it comes to food delivery, Zomato and Swiggy have been ruling the market for a long time. However, Thrive offers a fresh approach to food ordering. While Zomato and Swiggy focus on delivering food from all types of restaurants, ‘Thrive’ focuses on delivering healthy and sustainable food options from local restaurants and cafes.

Another difference between Thrive and its competitors is the delivery time and management of delivery executives. Thrive promises to deliver food within 30 minutes, which is faster than the average delivery time of Zomato and Swiggy. Thrive does not earn from the delivery charges. The deliveries are done by portals such as Dunzo, Wefast, and ShadowFax directly and Thrive takes no part in the earnings involved. Thrive also offers a rewards system that encourages customers to choose healthier food options.

The services offered by Thrive have some similar features such as real-time tracking, cashless payments, and customer support. However, Thrive’s focus on quality and convenience could give it an edge over its competitors in the long run.

Thrive’s Funding from Coca-Cola

In April 2021, it was announced that Coca-Cola would be investing $5 million in Thrive. The global beverages company has bought a 15% stake in Hashtag Loyalty which is the parent company of Thrive. On the other hand, Jubilant FoodWorks Ltd which operates the pizza chain Domino’s in India had already picked up a 35% stake in Hashtag. With the introduction of Coca-Cola’s 15% stake, JFL’s stake has dropped to 29.75%.

This investment not only shows Coca-Cola’s confidence in the Indian food delivery market but also highlights the potential of Thrive as a service. With the Backing of major food and beverage chains like Domino’s and Coca-Cola, ‘Thrive’ could see significant growth and expansion in the coming years. This investment also signals a shift in the food industry towards premium and sustainable options, which bodes well for Thrive’s future.

What the future of food delivery could look like with Thrive

With the rise in awareness about health and sustainability, customers are looking for healthier food options. As Thrive continues to grow and challenge the status quo of the food delivery market, the industry could be in for some interesting developments. With an emphasis on quality and customer satisfaction, ‘Thrive’ could potentially reshape the dynamics of the market, encouraging competitors to up their game.

Thrive’s eco-friendly packaging could set a new standard for sustainability in the food industry. This could encourage other food delivery services to follow suit and adopt similar practices, leading to a more sustainable future for the industry as a whole.

Final thoughts on food delivery with Thrive

As Thrive continues to make waves in the Indian food delivery market, it’s evident that the platform is here to stay. Thrive is well-positioned to give Zomato and Swiggy a run for their money. Thrive’s entry into the Indian food delivery market has shaken up the industry. By offering a unique dining experience and focusing on sustainability, the service has carved out a niche for itself. Ultimately, its commitment to quality, convenience, and sustainability could lead to a more innovative and customer-focused food delivery market in the future.

The battle for dominance in the Indian food delivery market has intensified with the entry of Thrive. As the platform gains traction and continues to grow, it is likely that the food delivery landscape in India will evolve and adapt to the changing preferences of consumers who are increasingly demanding better dining experiences. Only time will tell if Thrive can truly disrupt the market, but for now, it is definitely a player to watch.

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