Tanishq celebrates the commitment of the healthcare community in Covid times: Doctor’s day special!

The well-known jewelry brand, Tanishq recently launched its latest film to celebrate the commitment of the healthcare community, on  National Doctor’s Day. The film pays tribute to doctors for working tirelessly in the wake of the pandemic, and their families who have supported them throughout this crisis.

Written and conceptualized by Dentsu Webchutney, this film revolves around a mother who is a frontline doctor. During the pandemic, she has been taking care of countless families and attending to the needs of patients tirelessly and dutifully.

The film showcases a heartwarming mother-daughter relationship where the brand plays a special role in helping the mother express her love to the daughter, even as she continues to fight on the frontlines.

Tribute to Our COVID Warriors

“With this film, Tanishq pays a heartfelt tribute to the extraordinary strength of doctors and pays gratitude to the entire medical community fighting for our safety in the time of Covid-19. At the heart of the campaign is Titan’s commitment to the healthcare community. Through Project Rahaat the brand is providing medical equipment and infrastructure to help healthcare workers fight the pandemic and has supported 13 public-spirited hospitals across the country with oxygen and critical hospital infrastructure to battle Covid-19,” stated a press release by the company.

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Speaking about the launch of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said, “Many of our consumers who come from the medical community have been bravely weathering the storm since last year, helping us feel safe one day at a time. While we wanted to honor their resilient and relentless spirit, we also wanted to pause and applaud the unconditional support offered by their families. It requires immense strength, courage, and selflessness to let your loved ones battle it out every single day for the greater well-being of others in need. This film is our humble salute to all such doctors and their inspiring families.”

Doctor’s Day

Binaifer Dulani, Creative Director, Dentsu Webchutney, said, “The narrative spun around the medical community often refers to them as superheroes – but when we do that, we fail to acknowledge that they are also human. Through this pandemic, they have constantly had to put us and our families ahead of their own, and that is an emotionally draining decision to make. This film tries to show a real relationship between a mother who is a doctor-front liner and her daughter, and through it helps us all empathize with the medical community.”

How did you like this campaign? Do you think brands should adopt script ads like this one? Comment down below and let us know your thoughts!