Sabyasachi Mukherjee: Ace designer Sabyasachi Mukherjee is undoubtedly one of India’s most renowned fashion maestros, celebrated for his opulent bridal creations. His designs have adorned numerous brides, including Bollywood celebrities like Deepika Padukone and Katrina Kaif. However, Sabyasachi’s recent collections have sparked a digital debate, giving rise to the Twitter trend, #NoBindiNoBusiness.
Sabyasachi Mukherjee: When Bridal Fashion Met Internet Backlash
The controversy unfolded when Sabyasachi unveiled his ‘Heritage Bridal 2023′ campaign on social media, featuring a collection of exquisite bridal ensembles. Instead of admiration for his intricate designs, the internet buzzed with criticism, primarily directed at the models’ expressions and the absence of ‘bindis’ on their foreheads.
Models Wearing Frowns, Not Bindi
Social media users quickly took notice of the models’ somber expressions while showcasing Sabyasachi’s creations. Critics labeled the collection as the “mourning collection”. They raised concerns about the absence of ‘bindis’ on the models—the comments section of the campaign posts filled with questions about the models’ downcast appearances.
One user questioned, “Why are the models looking depressed? Is it a depression collection? Where is the bindi? Freedom of expression doesn’t allow anyone to make a mockery of any festivals.” Another commented, “They look unfortunate and tortured. Poor souls are not even happy after wearing Sabyasachi.” The absence of ‘bindis’ was a common point of criticism, with many stating, “No bride is a bride without a bindi. This is trash.”
Internet Criticism Grows
The criticism extended beyond the models’ expressions and the missing ‘bindis.’ Fashion enthusiasts on Instagram also expressed disappointment in the choice of fabric and design for the sarees. Some found the pieces to be “dull” and not in alignment with the grandeur expected from bridal attire. Internet users shared that the collection resembled outfits more suited for a funeral than a wedding celebration.
Sabyasachi Mukherjee: Recurrence of Controversies
It’s not the first time that Sabyasachi’s collections have stirred controversy. In April, his bridal collection advertisement drew attention for featuring a model with a sad expression. Earlier in 2021, the designer faced backlash for a controversial advertisement that many believed disrespected certain community values.
Moreover, the absence of ‘bindis’ on models in fashion campaigns has been a recurring issue. In October, Nalli Silks, another fashion brand, faced a similar backlash for featuring a model without a ‘bindi’ in an ad campaign for Navratri. In response to the criticism, Nalli Silks replaced the advertisement with a new one featuring models wearing ‘bindis’ and traditional attire.
Sabyasachi Mukherjee: The Bigger Picture
This controversy highlights the significance of cultural nuances and the expectations associated with bridal fashion in India. Bridal attire in the country carries immense cultural and emotional value, and any deviation from traditional elements, such as the ‘bindi,’ can spark a significant public response.
The controversy surrounding Sabyasachi’s ‘Heritage Bridal 2023 collection serves as a reminder of the intricate dance between tradition and innovation in fashion. Bridal fashion, with its deep-rooted customs and rituals, remains an area where designers must tread carefully, mindful of the expectations and sensitivities of the people they aim to serve.
Sabyasachi’s recent bridal collection may have received mixed reviews online. Still, it is a testament to the passionate and diverse perspectives that shape the world of fashion in India. The controversy underscores the need for designers to strike a delicate balance between creative expression and cultural respect in a country as culturally rich as India.
GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.
M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready
Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.
InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.
Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy
Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket
Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.
Analysis7 months ago
Aryan Khan’s clothing collection D’Yavol X: The Devilishly Luxurious collection sold out in a day even with whopping prices!
Analysis8 months ago
UpGrad vs Eruditus: Contrasting revenues in FY22
Analysis8 months ago
Yulu Revolutionizes Urban Transportation in India with Strategic Partners
Stories7 months ago
Nestle’s Rural Marketing strategy: Expansion in the rural landscape amid boom in business
Stories8 months ago
BlissClub Founder Minu Margeret: Bringing Inclusivity in Activewear
News7 months ago
Reliance, Circle E Retail in Joint Venture to Aid Hamleys and Rowan Toy manufacturing
Stories7 months ago
Zypp Electric’s Funding and Vision: Electrifying Last-Mile Deliveries in India
Analysis7 months ago
ONDC vs Traditional E-commerce Portals and How it Emerges as a Cost-Effective Alternative