Connect with us

Latest

Realme beats Samsung to become the second-largest smartphone brand in India

Published

on

With a share of 17 per cent in the Indian smartphone market, Realme beats Samsung’s sales to become the second-largest brand. Xiaomi continues to lead the market with 24 per cent, while Samsung comes in second with 16 per cent.

Samsung lost to Xiaomi in sales a few years ago. As experts predict, Xiaomi will face tough competition from Realme, which has its sights set on becoming the biggest player in the market. With its positioning as a Xiaomi alternative, Realme has been able to increase its market share in the west.

“Our growth over the past three years is a demonstration of the love that our users have for the brand. Ever since Realme came into existence, all our efforts have been put into bringing leap-forward technologies to the users and providing them with the best of experiences,” said Realme India’s CEO Madhav Sheth.

Over the years, Realme has emerged as one of the most aggressive brands. The company shipped over 100 million smartphones in 2017. Its sales increased by 20 per cent year on year in the 4th quarter of 2021, making it the fastest-growing smartphone brand.

The company has made significant gains in the software department, and, like Xiaomi, most of its sales are in the budget segment. As a result of the GT series, however, the midrange and high-range categories have seen a significant increase in sales. It is expected that the GT2 series, which is already available in China, will be introduced to the Indian market soon.

Besides Realme, Apple also ranked among the fastest-growing brands in 2021, with a 108 per cent year-on-year increase in shipments. It leads the premium segment in India with a massive 44 per cent market share.

According to a report by Counterpoint Research, smartphone shipments in India have grown 11 per cent year on year, which is the best ever for the country. The Indian smartphone market revenue crossed 38 billion in 2021.

Read more brand NewsStories, and market analysis on various industries from automobiles to fashion at Brandz Watch | Follow us on Twitter & Youtube

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x