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PVR’s Bold Move to Revive Cinemas: Watch Up to 10 Movies a Month for Just Rs 699

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The battle between the silver screen and streaming services has raged since the advent of over-the-top (OTT) platforms. While some argue that movie theaters have lost their appeal, many believe that the theatrical experience can triumphantly return with quality films. PVR INOX Ltd, a prominent multiplex company, has taken a step in this direction by introducing an enticing movie subscription pass priced at just Rs 699.

Uncovering the PVR INOX Passport

Starting from October 16, 2023, the ‘PVR INOX Passport‘ offers cinephiles the opportunity to watch up to 10 movies monthly for a mere Rs 699. This move aims to revitalize the cinema industry, especially for smaller and medium-budget films.

A Lifeline for Small and Medium Films

The initiative is a lifeline for small and medium-sized films that have witnessed uncertainty regarding box office performance and footfalls. The pandemic changed the landscape of movie-watching, with more focus on big-budget productions. As a result, small and medium films struggled to find their footing. The ‘PVR INOX Passport’ aims to change this by promoting various films and returning audiences to theaters.

Targeting Different Audience Segments

The subscription pass caters to various audience segments, including homemakers, senior citizens, and youth. These three categories are expected to drive the success of the ‘PVR INOX Passport.’ The pass will be valid from Monday to Thursday, aligning with the cinema’s lower occupancy days, and it will not cover premium offerings like IMAX, Gold, LUXE, and Director’s Cut.

Aiming for Increased Footfalls

PVR INOX strives to make cinema visits more frequent for movie enthusiasts. The ultimate goal is to shift the audience’s mindset from visiting theaters once a month to enjoying the cinematic experience 5-6 times a month. The ‘PVR INOX Passport’ is set to attract a considerable audience base.

Revenue and Profit Potential

While the ‘PVR INOX Passport offers substantial benefits for moviegoers, it also holds the potential for increased revenue and profitability for the multiplex chain. The discounted ticket prices associated with the subscription plan will likely boost weekday occupancy. Consequently, PVR INOX anticipates a 3-6 percent revenue uptick, with profitability poised to increase substantially. The subscription is expected to positively impact EBITDA, potentially raising it by 7-15 percent.

A New Approach to Cinema Business

PVR INOX has proactively adopted new strategies to revive the cinema business. Recently, the company reduced the prices of food and beverages by 40 percent and introduced budget-friendly food combos. These moves aim to make the cinema experience more accessible and attractive to a broader audience.

Changing the Viewing Habit

PVR INOX aims to create a habit among consumers, encouraging them to return to the cinema regularly. By offering the ‘PVR INOX Passport,’ the company intends to change the perspective of cinema visits from an occasional luxury to a regular, enjoyable activity. The goal is to shift the industry’s momentum and make movie theaters a prominent part of people’s lives again.

Customer-Centric Engagement

Gautam Dutta, Co-CEO of PVR INOX Ltd, highlighted the importance of understanding customer preferences. Through engagement with their audience, the company realized that consumers cherish the movie experience and enjoy visiting cinemas. However, the cost of frequent cinema trips became a deterrent for many. The ‘PVR INOX Passport’ is a strategic response to address this concern and bring audiences back to theaters.

A Paradigm Shift in the Film Industry

The ‘PVR INOX Passport’ represents a paradigm shift in the film industry. By focusing on accessibility and affordability, PVR INOX is taking a bold step to rejuvenate the cinematic experience. This initiative is expected to drive more footfall and encourage filmmakers to produce a diverse range of films. As consumers become accustomed to regular cinema visits, the film industry may witness a resurgence of interest in small and medium-sized films.

PVR INOX’s introduction of the ‘PVR INOX Passport’ at just Rs 699 is a promising development for cinema enthusiasts and the film industry. With the potential to increase revenue and profitability while also rekindling the love for cinemas among audiences, this subscription plan may be a breath of fresh air the industry needs. It represents a step toward making movies more accessible and affordable and a strategy to counter the growing dominance of streaming platforms. As the cinema business evolves, the ‘PVR INOX Passport’ offers a glimmer of hope for the revival of theaters in the digital age.

 

Read More: Indian IT Firms Brace for Challenging Year with 2025 in Sight

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