A great and fun weekend vibe is about friends coming to your place and watching a movie or your favorite sports team play. The definition of a chill hangout is complete once everyone orders pizzas and has chilled Pepsi bottles. A few hours later, you get Lay’s packets for munching and more Pepsi cans to pass the time after intervals. How does it sound? Before you start craving the taste of pizza and Pepsi, we bring your attention to the exciting story of how these products reach you.
In honor of its 125th Birthday, PepsiCo Inc. recently celebrated its long history by offering free Pepsi to everyone across the United States, and while over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 types of programs including events, social content moments and giveaways.
Moments in PepsiCo’s History
A leading food and beverages company, PepsiCo has come a long way from being known as “Bradham drink” to generating more than $86 billion in yearly net revenue, with products distributed to more than 200 countries and territories worldwide.
1898: Pepsi-Cola was invented by Caleb Bradham.
1965: PepsiCo, Inc. was founded by Donald M. Kendall, the CEO of Pepsi-Cola, and Herman W. Lay, the CEO of Frito-Lay.
1967: The Pepsi Generation advertising campaign started.
1976: After being introduced in Dallas, Texas, the Pepsi Challenge became a national campaign.
1988: “The Choice of a New Generation” found Michael Jackson as its spokesperson.
1988: Doritos, by Frito-Lay, became the best-selling chips globally.
1993: ‘Freshness dating’ was introduced by Pepsi-Cola.
1996: PepsiCo.com and Pepsi Stuff were brought in.
2000: The Pepsi Challenge was started again.
In the 2000s, PepsiCo acquired companies like Wimm-Bill-Dann Foods, Muller Quaker Dairy, SodaStream, and Rockstar Energy and introduced Gatorade ICE, Go Snacks, Pepsi Blue.
2021: PepsiCo plans to achieve net zero greenhouse gas emissions by 2040 to fight global warming. The brand announced to sell a majority stake in Tropicana and other American juice brands to French firm PAI Partners for US$3.3 billion so that the company can concentrate on its healthy snack food business.
2022: PepsiCo acquired a $550 million stake in the energy drink maker Celsius.
2023: 125th Birthday of PepsiCo.
The first question that comes to mind while reading through the success story of Pepsi is why people enjoy it. The answer is simple: consumers want Pepsi because of its engaging and entertaining commercials. Similarly, Pepsi became more successful than other products because of its commercials. It brought in ads during most rated television programs. The company spent 6 million dollars advertising its drink through celebrities annually. Due to this, it stayed ahead of the Cola race and PepsiCo became the largest searched company over the internet. Celebrity endorsement and sponsorship of sports companies enhanced the brand appeal of Pepsi and made a deeper connection with customers.
“Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment, both in the beverage industry and pop culture. As we celebrate the brand’s historic milestone over the next 125 days, we have rolled out the new Pepsi logo and visual identity,” said Todd Kaplan, chief marketing officer of Pepsi.
Pepsi has redesigned its logo after over a decade to reflect the changing digital environment. The new logo has the company name in lowercase letters positioned in the center. The color used in the logo is a new shade of blue that looks vivid and dazzling. But the globe icon remains almost the same as the old design. The new logo reflects the digital era and represents the new-age beverage customers. With the ever-evolving world, Pepsi is revolutionizing itself and staying at the top of the soft drink market.
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