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Odisha receives GI tags for its unique Ant chutney and black rice along with five other products

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Seven products from Odisha bagged the GI tag last Thursday.

This takes the number of products with a GI tag to 25, which is a good sign for the state and its economy, as the global recognition will increase demands for these products and spur economic activity that will contribute to the local economy and improve the lives of locals involved in making these products. The products to receive GI tags are:-

  1. KapdaGanda Shawl made by women of Dongria Kondh Tribe.
  2. Koraput kala jeera rice is famous for its black colour, distinct aroma and taste with grains like cumin seeds that gave it the name.
  3. Lanjia Saura painting is a traditional art form of the Lanjia Saura community and can be seen on the exteriors of mud walls of houses.
  4. Odisha Khajuri Guda is a kind of jaggery made from dates.
  5. Simlipal kai chutney is a chutney made of red weaver ants.
  6. Nayagarh kanteimundi Brinjal has thorns all over the plant and more seeds than any other genotype. This brinjal is famous for its relatively short cooking time.
  7. Dhenkanal magji laddu is a sweet made from buffalo milk chhena(cottage cheese)

What is a GI tag?

A GI (geographical indication) is a name or sign used on products that belong to a specific geographical location or origin. A GI tag is given primarily to an agricultural, natural or manufactured product (handicraft & industrial goods). A GI tag conveys a distinctiveness and provides quality assurance (e.g. Basmati rice). The GI came into force in India in September 2003, and the first product to receive a GI tag was Darjeeling tea.

How is it different from a trademark?

A trademark is a sign that is used in the course of trade, and it distinguishes the goods or services of one enterprise from those of other enterprises. Whereas a geographical indication is an indication used to identify goods having unique characteristics originating from a definite geographical territory.

Laws governing GI tags

The geographical indications are covered under the Paris Convention for the protection of industrial property and are governed by the World Trade Organization’s TRIPS (trade-related aspects of industrial property rights) agreement.

In India, the GI tag is regulated by the Geographical Indication of Goods (registration & protection) Act 1999 and administered by the Controller General of Patents, Designs and Trademarks who is also the Registrar of GI.

Benefits of GI tag

A GI tag confers legal protection to the merchandise, preventing unauthorized use of the product by others. Allowing Global market access facilitates global reach for products. It offers uniformity and consistency in the product. It provides benefits to the producers of the merchandise by boosting demand in domestic and international markets, allowing the locals to benefit and creating more employment opportunities.

It also preserves tradition by conserving traditional crafts, culture, and food, along with increasing female labour force participation and contributing to women’s empowerment.

 

Presently, India has over 400 GI tags, which include prominent names like Basmati rice, Alphonso Mango, Shahi Litchi and Kashmiri saffron, which are renowned all over the world.

We are the largest exporters of Basmati rice all over the world.

Exports of GI-tagged products not only benefit the economy but help promote Indian diversity and support in growth of India’s stature in the world as a global power.

Promoting local products aligns with the Prime Minister Modi’s vision of vocal for local and Make in India that will boost domestic consumption and overseas demands for these products.

 

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