Connect with us

Uncategorized

Networkbay collaborates with FCB India to enhance retail virtual experiences for Indians

Published

on

They will leverage digital tools and technology to complement sales for brands.

FCB India has recently collaborated with Networkbay, a retail services platform, to redefine retail experiences in India. The launch of “Retail: Day 1” comes in the wake of COVID-19 pandemic as the consumers have now become more watchful. This initiative is likely to help brands and retailers transform their strategies to meet the new-age requirements.

With the government of India taking precautionary measures such as a nationwide lockdown to avert the community transmission in the country, creating solid online experiences is the need of the hour for brands. They can leverage digital tools and design innovation to reinvent for the post-COVID world. Rohit Ohri, group chairman and CEO, FCB India explains, “We are hoping that with our Retail Day 1 initiative, we can help our clients rapidly build back their business.”

With increasing concerns around health, the consumers are now turning to online shopping for necessities. Retail Day 1 initiative would help brands achieve an engagement driven interface and delivery. For instance, leveraging AR technology in the cosmetics industry could help brands deliver a good virtual experience to the consumers. Customers can now also opt for contactless delivery and many other brands like Zomato have already been doing that.

Hozefa Attari, Co-founder, Networkbay said, “Project “Retail: Day1” would allow us to work closely with FCB, to develop radical customer journeys.

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x