Unveiling Millé: The Brand Revolutionizing Millet Based Food Startups in India

In the ever-evolving world of health foods, Wholsum Foods, a renowned health food start-up backed by Bollywood actor Anushka Sharma, is making waves with its latest brand, Millé. With a focus on millets, an ancient super-grain rich in plant protein and fiber, Millé aims to lead millet based food start-ups in India. This move comes after the remarkable success of Wholsum Foods’ first brand, Slurrp Farm, which achieved a turnover of 100 crores in FY2023.

In the wake of the COVID-19 pandemic, wellness has taken center stage, and Millé’s range of products caters to this growing demand. By offering low-sugar options, Millé ensures that customers can enjoy healthy food without compromising taste. Their product line-up includes breakfast cereals, pancakes, cake mixes, and gluten-free alternatives to rice and wheat, providing a wide range of daily foods and snacks.

Leading the Way for Millet based Food Startups in India

One of the key factors contributing to Millé’s success is its strategic combination of millets with lentils and legumes, creating a unique blend of plant protein. This innovative approach enhances the nutritional value of its products and addresses the rising concerns regarding diabetes, cardiovascular diseases, and unhealthy eating habits. By promoting the consumption of millets that are inherently good for both individuals and the planet, Millé aims to help people make positive changes towards a holistically healthier way of eating.

Anushka Sharma, the brand ambassador, and investor of Wholsum Foods have advocated for healthy living and sustainable eating. In her role, she has highlighted the benefits of incorporating Millé into her lifestyle, showcasing how it helps her maintain an active and light lifestyle throughout the day while indulging guilt-free. Her involvement has amplified Millé’s message and built trust among consumers who admire her commitment to healthy choices.

2023: International Year of Millets

Millé’s launch this year aligns perfectly with the United Nations’ declaration of 2023 being the ‘International Year of Millets.‘ As a millet based food start-up, Millé actively promotes the consumption of super grains, which are nutrient-rich and environmentally friendly. With minimal water requirements and cultivation free from fertilizers and pesticides, millets are climate-smart grains with immense potential in contemporary food culture. Millé collaborates closely with renowned chefs, nutritionists, and farmers to reintroduce millet as the ‘mother of all grains’ into the mainstream.

Shauravi Malik and Meghana Narayan, co-founders of Wholsum Foods, express their enthusiasm for Millé’s unique offerings. They emphasize that Millé’s range of products, including buckwheat millet breakfast cereal, pancake mixes, cake and brownie mixes, and rice replacements, are developed with a focus on sustainability, traditional knowledge, and ease of preparation.

Slurrp Farm and Millé

As Wholsum Foods’ parent company, Millé joins Slurrp Farm in the mission to revolutionize health foods. Slurrp Farm, founded in 2016, provides healthy and natural snack and mealtime options for children and their parents.

When asked about the need for a separate brand, Meghana Narayan said, “Both brands do millet pancakes, Millé ones have higher plant nutrition to tackle India’s protein deficiency levels and children don’t need to fix that. Hence Millé was launched as an adult millet-based food start-up in India.”

The breakfast flakes have 17-21 grams of protein value, making them a low-carb alternative for the diabetic or diabetes-prone population of India. The first phase would be online on e-commerce retailers like Amazon and some select stores in metro cities like Delhi NCR and Mumbai. Meghana said Millé aims to be placed on grocery shelves throughout India within a few months as 90% of their product sales are offline based for Slurrp Farm.

With Millé targeting adult consumers, Wholsum Foods demonstrates its commitment to offering nutritious options for individuals of all ages. Millé’s emergence as a brand that prioritizes health, sustainability, and taste coincides perfectly with the growing demand for mindful eating. Millé is poised to make a lasting impact on the health food industry by harnessing the power of millets and offering diverse plant-based options. Nowadays, consumers wish to prioritize their well-being and make conscious choices. Millé promises to be a trusted companion on their journey to a healthier lifestyle.

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