KRBL’s India Gate brand: Taking forward the legacy of a 120-year-old company

Rice has been the major part of people’s diet across India since ages. It is believed to be a major source of nutrition. However, the quality of rice plays a major role in determining its nutritional value. One of the rice types, Basmati is a variety of long, slender-grained aromatic rice which is traditionally associated with India.

KRBL-owned India Gate Basmati rice brand has emerged as a leading exporter of basmati rice and recorded Rs 2,100 crore turnover which is many times more than any other major basmati rice company. Anil Kumar Mittal, CMD of KRBL Ltd. launched a special India Gate Classic brand for the new basmati in 2003.

KRBL’s products are certified by several institutions namely BRC food, USFDA and SGS HACCP, etc. Presently, their organic rice farming project is expanded over 5,000 acres in fertile belt of Ganges River. Many generations of the KRBL family are working for enhancing the quality of the grains. Different types of rice are offered, namely Organic brown basmati rice, Pusa white basmati rice, traditional brown basmati rice and more.

KRBL’s journey started over 120 years ago as an organization that engaged in grain marketing and agro processing. India Gate is a part of Indian households from decades and it can be understood through their baseline, ‘India ki Puraani Aadat’.
In wake of the COVID-19 pandemic, India Gate contributed 1000 kg of rice for families staying in the UAE. As of 2018-19, India exported to 65% of the overseas basmati rice market. However, basmati happens to be geographically exclusive to certain districts of India and Pakistan.

KRBL has been recognized and awarded by various institutions. It earned a golden trophy for being the largest exporter of Basmati rice, Best exporter of North-India, INDIASTAR 2006 for excellence in packaging and many more. Recently, a rice bag weighing 550 kilograms got itself mentioned in the Guinness Book of World Records as the heaviest bag of rice.