Connect with us

News

Tug of Brands: Indian brands show off ‘Swadeshi’ after PM Modi’s speech on self-reliance

Published

on

In a bid to give the Indian economy a much-needed boost, Prime Minister Narendra Modi on Tuesday focussed his speech on the need of self-reliance in a post-Covid world and the importance of being “Vocal for Local”. Indian brands have taken this as a war cry against the presence of foreign brands in the country.

Within hours of the Prime Minister finishing his speech last, some brands took their advertising to an entirely new level by showing off their Indian origins. The social media was flooded with topicals from popular consumer brands such as Dabur, Parle, and Vicco, as well as from some FM radio channels.

dabur

With anti-China sentiments already brewing in the country, the Prime Minister’s call for going “Vocal for Local” is expected to garner a rave response from the people. Consumers are now expected to deviate from their standard choices with respect to popular brands in favour of the ones “born and brought up” in India.

This in turn projects a favourable turn of events for Indian brands, many of which were facing stiff competition from the foreign entities facilitated by FDI. Among the brands which are expected to benefit the most are FMCG brands such as Rasna, Frooti, Tata, Amul, Mother Dairy, Vadilal, Sunfeast, MTR, Parle, and Bisleri.

In sync with the PM’s “Swadeshi” pitch, all canteens of paramilitary forces including CRPF and BSF will sell only indigenous products from June 1. This comes after the PM, in his address to the nation, said that if the citizens pledge to use Swadeshi, the country can become self-sufficient in five years.

While many are confused over the emphasis upon Swadeshi to be in contradiction to FDI, the PMs speech has nevertheless provided Indian brands with some great topicals for marketing their line of products.

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x