Connect with us

Analysis

How Livspace disrupted India’s interior design ecosystem

Published

on

When Ramakant Sharma and Anuj Srivastava decided to renovate their respective homes, they realised how frustrating the process can be – from timeline and prices to quality. Turning their bitter experience into an opportunity, they laid the foundation of Livspace in July 2014. Its operations were launched the following year.

Today, Livspace is India’s largest home interiors and renovation platform. It currently operates in major metro cities including Bengaluru, Gurugram, Noida, Pune, Delhi-NCR, Hyderabad and Chennai.  The company is associated with more than 2000 design partners and has designed over 5000 homes. In 2015, it launched its private label of modular kitchens and wardrobes and rolled out services for the same. It soon opened its offline design stores with virtual reality setups.

Being slightly high-priced, home interior is something that not anybody would opt for. Many even think that interior is all about furniture, modular kitchen and the right colour of the walls. Thus, how did Livspace manage to stand out in a market with infrequent purchase? What are the unique strategies that it adopted to be able to thrive?

Disrupting the interior design ecosystem with technology

One of the unique selling points of Livspace is that it leverages Canvas, its proprietary technology platform to connect homeowners with certified designers and vendors, thus making the entire process seamless and hassle-free. Through the platform, designers can manage their design project, plan the budget, converse with clients, track delivery and more.

Omni-channel strategy

The adoption of an omni-channel strategy by Livspace has also been instrumental in increasing the company’s average order value. From offering 3D virtual renders of their renovation process to conducting  offline meetings at design centres, the company has taken the hassle out of interior designs by bringing the best of both online and offline worlds together. It also acquired an investment from Ikea as a part of its plans to create an enhanced omni-channel experience for consumers.

All these factors have attributed to the company’s tremendous growth, which brings us to one of the mantras that Ramakant Sharma, one of the founders, lives by – “If you want to scale, always think for scale. Don’t invest in products and features that are intrinsically ‘unscalable’. But whatever you do, launch fast and then improve. Don’t wait for perfection.”

 

 

 

 

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Latest5 days ago

GTA on Netflix Mobile: The Remastered Thrill Takes Center Stage
Netflix is bringing the GTA Trilogy Definitive Edition to Android phones this December 14th, free for Netflix subscribers.

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram
Latest2 weeks ago

M3M India: Crafting Architectural Marvels and Changing the Skylines of Gurugram

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’
Latest2 weeks ago

Coca-Cola Ventures into Tea Territory with ‘Honest Tea’: A Refreshing Fusion of Tradition and Innovation
Coca-Cola Ventures into Tea Territory with ‘Honest Tea’

Amazon's AI Ready Initiative: Unlocking the Power of AI
Latest2 weeks ago

Amazon’s AI Ready: Unlocking the Power of AI
Amazon Aws: Amazon's AI Ready

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
Latest3 weeks ago

Open AI Fires ChatGPT CEO Sam Altman: Artificial Intelligence Front Runner Ousted Over a Google Meet Call
On November 18, 2023, ChatGPT's parent company, Open AI, fired its CEO and Co-Founder, Sam Altman, over inconsistent communications.

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Latest3 weeks ago

InterGlobe Enterprise Prepares to Take Taxis off Ground via Aviation Archer
Indigo's parent company, InterGlobe Enterprises, partnered with Archer Aviation to launch an electric air taxi service in India by 2026, with Delhi, Mumbai and Bengaluru being the focus cities.

Sabyasachi Mukherjee: Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy
Latest4 weeks ago

Sabyasachi Mukherjee: Sabyasachi’s Recent Bridal Collection Ignites Social Media Controversy
Sabyasachi's Recent Bridal Collection Ignites Social Media Controversy

WeWork files for bankruptcy
Analysis1 month ago

WeWork files for bankruptcy: From Billion-Dollar Valuation to Bankruptcy
WeWork's Dramatic Fall: From Billion-Dollar Valuation to Bankruptcy

Saudi Arabia eyes stake in $30 billion (IPL) Indian Premier League
Analysis1 month ago

Saudi Arabia eyes stake in $30 billion Indian Premier League
Saudi Arabia Eyes Multibillion-Dollar Stake in IPL, Redefining the World of Cricket

Apple Warns Of State-Sponsored Attacks
Analysis1 month ago

Apple Warns Of State Sponsored Attacks; All You Need to Know About the Latest Cyber Scare and the Lockdown Mode
Apple unexpectedly made its way into the Indian political landscape when it sent out notifications to several prominent. Indian politicians, activists and media personalities alerting them of a ‘State-Sponsored Attack’.

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x