Go Zero Ice Cream Raises $1 Million in Pre-Series A Funding to Revolutionize Guilt-Free Desserts
Redefining Indulgence: Go Zero's Journey Towards Guilt-Free Delights

In a bid to transform the world of ice cream and guilt-free indulgence, Mumbai-based ice cream brand Go Zero has successfully secured $1 million in its pre-Series A funding round. The round was led by DSG Consumer Partners, Saama and V3 Ventures, with participation from angel investors Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional – Head Greater China, Reckitt Benckiser; Nikhil Vora, Founder & CEO, Sixth Sense Ventures; Krishi Fagwani, CEO, Thrive. The funding received will empower Go Zero’s mission to provide healthier dessert alternatives to consumers.

The Go Zero Ice Cream Vision: Taking the Road Less Sweetened

Founded by Kiran Shah, a seasoned food and beverage expert, Go Zero is on a mission to revolutionize how people enjoy ice cream – without any guilt. The brand’s product portfolio comprises zero-sugar, high-protein and low-calorie ice creams, all crafted to provide delectable taste experiences while prioritizing health. With a firm belief that no one should compromise between indulgence and well-being, Go Zero’s approach reflects the evolving consumer mindset.

All ice creams are devoid of added sugars and are sweetened with plant-based alternatives, ensuring both safety and low-calorie content. Kiran Shah, the founder of Go Zero, believes that consumers have become increasingly conscious of their dietary choices post-pandemic, seeking healthier snacking alternatives. He emphasizes, “Go Zero’s products aim to provide an ice cream and dessert eating experience that’s both healthy and guilt-free.”

Distinctive Approach to Stand Apart

While the market for low-calorie and zero-sugar ice cream options has grown, Go Zero sets itself apart by focusing on taste, sweetness, and flavour. The brand recognizes that simply removing sugar isn’t enough; delivering a satisfying taste experience is equally crucial. With this funding, the company aims to enhance its market reach, production capabilities, distribution network and introduce more innovative flavours and product lines to meet diverse consumer preferences.

While competing with healthier options from Amul and Kwality Walls, Go Zero is positioning itself better in the market because of the niche it has created with innovative flavours and diverse choices. The price range starts from INR600 for Kwality Walls diet ice-creams and Go Zero counters it with a more reasonable pricing starting from INR120. This philosophy has increased Go Zero’s popularity among individuals seeking healthier, inexpensive dessert choices.

Future Prospects and Market Potential

Reports indicate that the Indian ice cream market is looking forward to significant growth, projected to double by 2026 and quadruple by 2039, reaching a value of INR 410,398 million (USD 5.1 billion) with a CAGR of 15%. The shifting consumer preferences towards new-age brands with high-quality ingredients present a promising landscape for Go Zero’s growth. Additionally, the increasing market for better-for-you ice creams, estimated to be worth USD 500 million in 2030, provides ample opportunities for Go Zero to establish itself as a leading brand in this category.

According to the company, it will look at expanding its presence in all major cities and on all e-commerce and quick commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto.

With its recent funding achievement, Go Zero is well-poised to redefine the ice cream industry by offering guilt-free indulgence to health-conscious consumers. Kiran Shah’s vision to combine taste, health, and innovation positions Go Zero as a pioneer in the realm of dessert choices.

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