Connect with us

News

With increasing popularity of e-learning and fantasy sports, ed-tech and e-sports companies betting big on IPL 2020

Published

on

In addition to being one of the biggest sports events, the Indian Premier League also poses a huge opportunity for companies to market themselves. This year it is the ed-tech and esports platforms that are betting big on the game with their rise in popularity amid the pandemic. From Dream11 to Byju’s to Unacademy, ed-tech companies have poured in around Rs 400 crore in IPL 2020 sponsorships so far.

Noted sports journalist, academician, and author Boria Majumdar says that fantasy platforms and digital education companies are leading investors because there is a real shift in these sectors and there is enormous potential in education and fantasy sports that is now being realized. From being sponsored by telecom, auto, and finance companies earlier to e-commerce platforms and now ed-tech and online gaming, lead categories of sponsors have changed over the years. IPL 2020 has in fact provided a great opportunity for brands to build their presence and gain massive reach within a short period of time.

Unacademy has recently been roped in as the official partner for IPL for three seasons costing it over Rs 120 crore. In addition to this, it has been reported that fantasy gaming platform Dream11 outbids Tata Sons while bringing in Unacademy and Byju’s to gain the title sponsorship.

“We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 (IPL 2020) to 2022. IPL is the most-watched cricket league in India and as a homegrown Indian ed-tech company, we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers.” said Brijesh Patel, IPL chairman.

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Zomato Faces Backlash Over New Pure Veg Fleet: Embraces 'Red Reality'
Analysis3 weeks ago

Zomato Faces Backlash Over New Pure Veg Fleet: Embraces ‘Red Reality’

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
Analysis3 weeks ago

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
With this deal, Google will be able to tap into Apple’s 1.4 billion active user base worldwide and expand the reach of its AI, Gemini, to a new stratum of users.

The 'Paramount' Sale of Viacom18's 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia's Media Mogul
Analysis1 month ago

The ‘Paramount’ Sale of Viacom18’s 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia’s Media Mogul
Paramount Global has been aiming to improve its balance sheet after ending last financial year with a long-standing debt of $15 billion.

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem
Latest1 month ago

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem

91Club offers a unique blend of entertainment and monetary rewards, making it a preferred choice for 2 million players.
Latest1 month ago

91Club: The Gaming Platform To Earn Real Money
Play and Win: 91Club, Where Gaming Means Real Money

Daman Game is a platform offering many games designed to entertain players of all ages It offers you a chance to win money by playing games.
Latest1 month ago

Daman Game: Where Fun Meets Real Rewards
Game On with Daman: Where Entertainment Pays Off!

TATA's Tech Revolution: Venturing into Chipmaking
Analysis1 month ago

TATA’s Tech Revolution: Venturing into Chipmaking
TATA Prepares to Venture into Chipmaking Business: Becoming the Herald of Change and Development in the Indian Tech Ecosystem

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
Latest2 months ago

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
The Indian tech scene is about to witness a dramatic makeover as BharaGPT prepares the public launch of the ‘Made In India’ AI, Hanooman.

OpenAI Launches SORA, its Text-to-Video Generator Model
Latest2 months ago

OpenAI Launches SORA, its Text-to-Video Generator Model

Gully Labs Story
Latest3 months ago

How a Homegrown Indian Sneaker Brand, Gully Labs is Embracing Indianism
Gully Labs: Redefining the sneaker culture in India

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x