The direct-to-home dairy startup, Country Delight raised $25 billion in Series C investment, led by Elevation Capital (formerly SAIF Partners) and various schemes managed by IIFL AMC. Other existing investors like Matrix Partners India and Orios Venture Partners also contributed to boost-up the funding. Country Delight was launched in 2015 with an aim to bring back the taste of fresh milk. It sources its products directly from farms within a radius of 150-200 km and caters to nearly 1.5 lakh households across six states in India, spanning mainly from West India and some in North India. It delivers “fresh and minimally processed” dairy essentials to consumers’ doorstep. The team believes to tie-up with farms having better hygiene practices and frequent technology usage for good quality of milk.
Nitin Kaushal and Chakradhar Gade, the co-founders of Country Delight were keen to help people with a hands-on availability of natural and fresh milk at their doorstep. The hard work behind the execution of this thought led to the launch of Country Delight, with buffalo and cow milk as their only product and a gradual expansion to eggs, desi ghee, fresh paneer, soft bread, and dahi. The company strives to maintain its ethos and freshness while having the products delivered successfully within 24-36 hours from collection.
The new capital funding will be used by Country Delight to expand its product category from dairy to other food essentials like fruits and vegetables, pulses, jams, cold-pressed edible oils, wheat, pickles, batters, and spices to avail its customers with fresh, unadulterated, and natural food supplements.
Country Delight Company Details
|Country Delight Bio|
|Country Delight Founders – Nitin Kaushal and Chakradhar Gade|
|Headquarters – Gurgaon, Haryana, India|
|Legal Name – Beejapuri Dairy Private Limited|
Chakradhar Gade aims to provide his customers with the highest quality products at a minimal price to their doorstep while ensuring hassle-free management. He said that technology plays a major role in ensuring perfect traceability of the products and keeping it capital friendly, hence establishing a healthy customer connection for genuine feedbacks. For every trial order, Country Delight offers a complementary self-test kit for customers to be assured of their choice.
While the businesses across various verticals were hard-hit by the Covid-19 crisis, Country Delight’s running operations were least impacted, as the brand claims to have prepared beforehand for the worst scenarios. They worked on three fundamental aspects during the pandemic – proper health and safety of customers and delivery partners, constant communication with relevant policy stakeholders, and keeping customers updated about the deliveries. Required documentation of ID cards and curfew passes were issued to all transport vehicles, suppliers, and delivery partners for a smooth and timely movement of goods.
Country Delight’s unique business model of becoming India’s favorite fresh and pure daily essentials business brand has allowed many companies to willingly partner with them. As per the Times of India report, Country Delight is one of the biggest milk delivery startups with a supply of 15000 liters per day. For a stress-free order, use the Country Delight mobile application and enjoy your dairy requirements.
Country Delight’s idea and use of technology have made it easy to have fresh and unadulterated food and dairy essentials delivered to your doorstep.
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