Connect with us

Analysis

Analyzing the original American sport brand: Converse Shoes

Published

on

Converse is an American original sportswear brand that designs, licenses, and distributes sports shoes, sneakers, skating shoes, apparel, lifestyle brand footwear, and accessories. The brand has a long history since 1908 and has acquired a huge loyal customer base, mainly targeting men and women with a preference for sporting casual wear from the age group of 18 to 24. Converse Shoes are famous in the sports industry.

Converse became a subsidiary of Nike in 2013. Long before that the company had ventured into making military footwear during World War II and had dominated the American athletic shoe market for over half a century.

Today the company’s product portfolio has diversified under the Converse, Cons, Chuck Taylor All-Star (‘Chucks’), Star Chevron trademarks, and Jack Purcell, One Star. Converse as of 2019, owned 199 retail stores in the USA and 63 stores across the globe.

Strengths of Converse:

  • The brand offers mid-premium range shoes, apparel, and accessories with creative and attractive advertising
  • Converse launches special edition range for special occasions
  • Captures international trends and designs
  • Option of customized designs for shoes and skateboards
  • The brand is affiliated with an NGO named RED, working towards AIDS relief in Africa
  • Brand ambassadors of Converse are famous sports celebrities
  • Converse adopts a lean manufacturing system, resulting in the least costs and minimum wastage
  • Strong support from Nike helps boost the brand operations

 

Weaknesses of Converse:

  • Existing brands put up a tough competition, meaning limited growth in market share for Converse
  • Nike can cannibalize converse products

 

Opportunities of Converse:

  • Well established global presence
  • Huge scope of product development as the brand is fashion-sensitive
  • Product portfolio can further be diversified into high-value items like bags, shirts, etc.
  • Implementing more vigorous promotion and advertising through e-commerce platforms

 

Threats for Converse:

  • Converse too deals with the industry’s fashion and price sensitivity
  • The brand is at a risk from local markets
  • Fake imitations of the brand’s products
  • As converse is a global brand it is at a risk from economic fluctuations and recession

 

Converse is an all-time favorite brand when it comes to the sporting preferences of the youth. The brand personifies durability, trend, and adventure.


Also Read: Domestic brand with international standards: Brand analysis of Wow Skin Science


 

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Zomato Faces Backlash Over New Pure Veg Fleet: Embraces 'Red Reality'
Analysis3 weeks ago

Zomato Faces Backlash Over New Pure Veg Fleet: Embraces ‘Red Reality’

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
Analysis3 weeks ago

Apple Google AI Deal: 21st Century Tech Collab to Integrate Gemini-Like Features in iOS
With this deal, Google will be able to tap into Apple’s 1.4 billion active user base worldwide and expand the reach of its AI, Gemini, to a new stratum of users.

The 'Paramount' Sale of Viacom18's 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia's Media Mogul
Analysis1 month ago

The ‘Paramount’ Sale of Viacom18’s 13.01% Stake to Reliance Establishes Mukesh Ambani as Asia’s Media Mogul
Paramount Global has been aiming to improve its balance sheet after ending last financial year with a long-standing debt of $15 billion.

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem
Latest1 month ago

Adani-Qualcomm Meeting Sends Sparks Across the Indian Tech Ecosystem

91Club offers a unique blend of entertainment and monetary rewards, making it a preferred choice for 2 million players.
Latest1 month ago

91Club: The Gaming Platform To Earn Real Money
Play and Win: 91Club, Where Gaming Means Real Money

Daman Game is a platform offering many games designed to entertain players of all ages It offers you a chance to win money by playing games.
Latest1 month ago

Daman Game: Where Fun Meets Real Rewards
Game On with Daman: Where Entertainment Pays Off!

TATA's Tech Revolution: Venturing into Chipmaking
Analysis1 month ago

TATA’s Tech Revolution: Venturing into Chipmaking
TATA Prepares to Venture into Chipmaking Business: Becoming the Herald of Change and Development in the Indian Tech Ecosystem

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
Latest2 months ago

BharatGPT’s Hanooman: Desi Artificial Intelligence Ready For March Public Launch
The Indian tech scene is about to witness a dramatic makeover as BharaGPT prepares the public launch of the ‘Made In India’ AI, Hanooman.

OpenAI Launches SORA, its Text-to-Video Generator Model
Latest2 months ago

OpenAI Launches SORA, its Text-to-Video Generator Model

Gully Labs Story
Latest3 months ago

How a Homegrown Indian Sneaker Brand, Gully Labs is Embracing Indianism
Gully Labs: Redefining the sneaker culture in India

Topics

Editor's Pick

0
Would love your thoughts, please comment.x
()
x