Airtel putting its best foot forward with its multi-channel marketing campaign

The importance of telecom services has never been more obvious than the current times when people have been increasingly relying on internet connectivity in their day-to-day lives – be it in shopping, studying or working from home. On that note, Bharti Airtel has launched a multi-channel marketing campaign with its core focus on addressing queries of every customer and ensure that they don’t get repeated. It will run across TV, digital platforms and print to communicate the company’s promise to its customers.

While the Airtel services have always been consumer-centric, considering the testing times we are going through today, the brand has been making its best effort in offering a service that is holistic – it not only seeks to provide seamless telecom services to its customers but also respond to their queries and resolve them in a quick and transparent manner. “The relationship between Airtel and its customers has never been more important and to serve them even better, we have decided to take our customer obsession to the next level,” said Shaswat Sharma, Chief Marketing Officer, Bharti Airtel. With the launch of this campaign, the brand aims to re-formulate its business approach and focus more on building a culture of consumer centricity.

Airtel is the first mobile operator in India to launch voice over WLAN and owing to its high-quality telecom services, today the number of its customers stands in millions. Recently, in light of the ongoing pandemic, the brand has launched ‘Superhero’ – a program that allowed customers to recharge the accounts of fellow Airtel users through Airtel Thanks app. The 4 per cent commission that Airtel earns from every recharge is being used to help those customers who don’t have accessibility to online recharge options.