In order to emerge in the top category, it’s crucial for brands to review and revise their existing strategies. It’s high time they conform to the ‘new’ normal. Read more on 5 Brand Marketing trends to rule the roost in 2022
As the global pandemic hit the world in 2020, the complete lockdown was enforced in several countries, which included travel restrictions and the closure of several businesses. It also brought a massive transformation in consumer behavior as homestay influenced their spending habits due to the limited availability of essential goods along with rising unemployment. Covid-19 threw the hospitality sector in survival mode out of which 20 percent lost their brand value.
On the contrary, business sectors such as health, e-commerce, hygiene, OTT platforms, food delivery services, and so on have evolved significantly. With the economies starting to reopen, the pandemic has affected consumer behavior in such a way that it is difficult to go back to ‘normal’. Therefore, if brands wish to flourish not just strive in the New Year 2022, it’s significant for them to revise their strategies and conform to the ‘new normal.
|5 Brand Marketing trends
|The Evolving E-Commerce Brands
|Content is King
|Collaborations and Partnerships
|Uniqueness and Innovation is the solution
- The Evolving E-Commerce Brands
E-commerce brands are quickly catching pace, having emerged as a ‘force to reckon with’ in the market. During the pandemic, people are required to avoid crowded places. As a result, E-commerce brands are evolving every single day.
- Sustainable Businesses
Businesses are striving towards making their products and services more sustainable because consumers are becoming far more aware of their choices impact the environment. For instance, skincare and beauty products feel driven to produce cruelty-free makeup and cosmetics ranges.
- Content is King
Communication strategies play a pivotal role to adapt to the rapidly changing consumer behavior and overcoming bigger challenges to keep up the top spot among the major players in the market. Devising smart and engaging content including social media posts can reserve your spot on the pinnacle of glory this year.
- Collaborations and Partnerships
Brand partnerships and collaborations are a good strategy to move ahead in the game and be a major player this year. In order to experience the benefits of brand licensing, enterprises need to make sure that their license partners are supportive and extend guidance to them. Numerous brands are partnering with companies with a common thought process to extend a helping hand to bridge the adversity gap.
- Uniqueness and Innovation is the solution
Brands need to leverage technology and integrate online business models to thrive in the pandemic-ridden economy. For instance, Art galleries and Museums have begun to book over 360 virtual reality tours of their shows and displays. The pandemic has triggered a fundamental shift in consumer behavior which has catapulted businesses to strive towards constant innovation as a key strategy to mold into the new normal, including online shopping, working from home, social and environmental consciousness, and so on.
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